Personal Brand

Personal Brand

Description

A personal brand is the widely recognized and consistent perception of an individual based on their expertise, values, actions, and the overall experience of engaging with them, both online and offline.

Posts tagged with Personal Brand

Crafting your brand SERP – best practices from Jason Barnard, The Brand SERP guy

Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing...

BrandBrand AwarenessBrand Search+35 more
Mar 4, 2021 Jason Barnard

What Should your Brand SERP look like?

Published on Wordlift February 19,2021 (Jason Barnard) Educated, polite people shouldn’t care about what other people think about them. It would be vanity. That’s most usually true, but there’s an...

BingBrandBrand SERP+25 more
Feb 19, 2021 Jason Barnard

I Was Once A Cartoon Dog! Interview with Jason Barnard

The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason...

AmazonBrandBrand SERP+37 more
Feb 14, 2021 Jason Barnard

The Page 2 Podcast – Jason Barnard, (The Brand SERP Guy) Founder & CEO of Kalicube

The Page 2 Podcast – Episode #63 – Jason Barnard, (The Brand SERP Guy®) Founder & CEO of Kalicube® In this week’s episode, we welcome Jason Barnard (aka The Brand...

AmazonBrandBrand SERP+33 more
Feb 2, 2021 Jason Barnard

Brand SERP: What Appears When Someone Googles Your Name

Brand SERP: What Appears When Someone Googles Your Name with Jason Barnard (Ep.#30) Today’s episode touches upon the topic of Brand Building. We’ll talk about Brand SERPs. SERP stands for...

BrandBrand SearchBrand SERP+12 more
Jan 8, 2021 Jason Barnard

Brand SERP: What Appears When Someone Googles Your Name – Interview with Jason Barnard

Today’s episode touches upon the topic of Brand Building. We’ll talk about Brand SERPs. SERP stands for search engine results page, which is the page with all the search results...

BrandBrand SearchBrand SERP+12 more
Jan 8, 2021 Jason Barnard

Jason Barnard, The Brand SERP Guy

Jason Barnard is “The Brand SERP Guy®”. He is a digital marketer, folk-punk musician, and was a cartoon blue dog. Google is your new business card What appears when someone googles...

AmazonBrandBrand SERP+28 more
Dec 21, 2020 Jason Barnard

Fastlane Founders and Legacy with Jason Barnard

Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.

Affiliate MarketingAIAI-Driven+61 more
Nov 19, 2020 Jason Barnard

Losing Wikipedia Meant Losing the Google Knowledge Panel

Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) Article on Search Engine Journal bringing together expert...

BrandBrand SERPEntity+15 more
Nov 5, 2020 Jason Barnard

Kalicube Tuesdays with Rand Fishkin and Jason Barnard: The Knowledge Graph without Wikipedia

Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn’t helpful to Wikipedia usersit truly...

AmazonBingBrand+34 more
Aug 5, 2020 Jason Barnard
Related Pages:

Entrepreneurs winning the game in Google and AI with their Personal Brand

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

AIAmazonBrand+13 more
Jun 13, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+19 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+45 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+26 more
Sep 9, 2024 Jason Barnard

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+32 more
Nov 3, 2023 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+23 more
May 3, 2022 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard