SE Ranking

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....

What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...

Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...

Jason Barnard (The Brand SERP Guy®) is an entrepreneur and CEO of Kalicube®. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape...

Jason Barnard (The Brand SERP Guy®) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason’s first book, The Fundamentals of Brand SERPs for...

980My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and...

980My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and...

Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between navigating industry-specific jargon and the never-ending task of optimisation, it can...

Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an...

Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...

SE Ranking SEO Basics Course with Jason Barnard There’s a bunch of information on SEO out there, but up until now, none of it was presented in a structured manner....

Published on The Times of Israel November 22, 2021 (Joseph J. Sherman) Israeli companies dedicate tremendous resources to building successful digital presences, including content, social media, and advertising. Impressively Israeli...

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.