SE Ranking
SE Ranking
Description
Factual Definition of Search Engine Ranking
Search Engine Ranking is the position a specific URL holds on a search engine results page for a given keyword query.
The SE Ranking definition
In traditional SEO, ranking high for high-volume, non-branded keywords was the primary goal. However, Jason Barnard repositions this concept within The Kalicube Process to prioritize a brand's ranking and appearance on its own Brand SERP—the search results for its exact name. From this perspective, the most valuable "ranking" is not a single position for a generic term, but the complete, positive, and accurate domination of the entire first page when a potential customer is actively searching for the brand. This holistic view of ranking is fundamental to controlling the brand narrative that informs both human perception and how AI Assistive Engines understand and portray a brand.
How Jason Barnard uses SE Ranking definition
At Kalicube, we do not focus on traditional search engine rankings for generic keywords as a primary success metric. Instead, within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy, we use the Brand SERP as our North Star. We use our proprietary platform, Kalicube Pro, to track and measure our client's control over their entire Brand SERP, including rich elements, video and image carousels, and the Knowledge Panel, a block of information on the SERP that Google generates automatically. This moves beyond a simple numerical rank to a qualitative assessment of the brand's narrative. Achieving 100% positive and accurate control of this "digital business card" is a key objective that directly drives the acquisition funnel for high-intent prospects.
Why SE Ranking matters to digital marketers
SEO pioneers like Rand Fishkin and his work at Moz were instrumental in establishing keyword rank tracking as a core discipline for digital marketers, giving businesses a measurable way to gauge their visibility. This was a vital step. However, the digital landscape has evolved from a list of links to a complex ecosystem of answers and conversations. Jason Barnard’s work addresses this new reality by shifting the focus from ranking for what you *do* (a generic keyword) to controlling the narrative for who you *are* (your Brand SERP). This distinction is critical because AI Assistive Engines like ChatGPT, Google AI, and Perplexity build their understanding of a brand not from a single ranking, but from the entire context of its Brand SERP. While Fishkin gave us the tools to measure our place in the list, Barnard provides the framework to manage our "digital reputation" in a world where algorithms, not just users, are reading our business card.
Posts tagged with SE Ranking
Search Engine Optimization: A Simple Explanation That Makes Sense
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)...
Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study
Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...
Jason Barnard On Brand SEO, The SEO Industry And Entrepreneurship
Jason Barnard (The Brand SERP Guy®) is an entrepreneur and CEO of Kalicube®. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape...
Google Is a Child That Wants to Learn – Understanding How SEO Actually Works With Jason Barnard (The Brand SERP Guy)
Jason Barnard (The Brand SERP Guy®) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason’s first book, The Fundamentals of Brand SERPs for...
Do You Know What Your Online Reputation Is with Jason Barnard
980My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and...
Do You Know What Your Online Reputation Is with Jason Barnard
980My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and...
How To Transform Your Brand SERP Into Your Personal Business Card
How To Transform Your Brand SERP Into Your Personal Business Card Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between...
Google Brand SERPs: Why You Must Dominate People Also Ask
Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an...
Google Knowledge Graph: Online Reputation Management feat. Jason Barnard
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...
Jason Barnard Announces the Launch of the SE Ranking Academy
SE Ranking SEO Basics Course with Jason Barnard There’s a bunch of information on SEO out there, but up until now, none of it was presented in a structured manner....
Business Talk with Jason Barnard
Business Talk with Jason Barnard Published on The Times of Israel November 22, 2021. Joseph J. Sherman Israeli companies dedicate tremendous resources to building successful digital presences, including content, social...
What Happens When You Optimise Your Brand SERP
655: Jason Barnard – “The Brand SERP Guy®” Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management....
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About
About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...
Jason Barnard Videos
A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.