ToS

Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...

This week we speak to the Brand SERP expert, Jason Barnard. Jason tells us about building a Knowledge Panel for your brand and how to maintain control of it. On...

Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....

Bartosz Góralewicz, CEO of Onely, is known for his deep dives into Google’s indexing pipeline. He’s been testing the limits of Google’s JavaScript processing capabilities and trying to figure out...

In this episode of Get the Balance Right podcast we are joined by The Brand SERP Guy®, Jason Barnard. He is the host of the With Jason Barnard Podcast and the founder...

Your Brand SERP is what appears when somebody searches your brand name. Who searches your brand name and who is important to your business? That’s clients, prospects, journalists, partners, maybe...

The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage...

How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a...

Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t...

Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if...

Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make...

Jason Barnard speaking: Improving the results you partially control: social media. Now, what’s the situation? Here we have part of the first page of results for Ben and Jerry’s. Looking at...

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

Synopsis Kwala doesn’t have a photo of everyone in her family album. Borrowing Mawa’s camera, Boowa teaches Kwala how to take perfect photos. Camera in hand, Boowa, and Kwala go around and take beautiful pictures of themselves, Siwa and Daddy Koala. Boowa & Kwala Fictional universe created by Véronique Barnard and Jason Barnard Characters in...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.