Understandability in the context of digital marketing and brand presence refers to the strategic alignment and clarity of your brand’s message across all digital platforms where your ideal clients are active. Consistent messaging allows the BigTech algorithms to understand your brand and add it to its Knowledge Graph. Understandability ensures that your target audience and AI engines like Google, ChatGPT, Microsoft Bing, and Perplexity can easily discover, comprehend, and engage with your brand’s core message.
published on gradeus august 19, 2019 (raney hudson) jason barnard, podcast host of seoisaeo, shares how brands can succeed by developing a foundation around Understandability Credibility Deliverability™. you may have...
originally published on semrush december 23, 2020 this article gives an overview of what seo is, why it is important, how google functions, and provides you with a guide to...
originally published on semrush december 03, 2020 (jason barnard) when someone searches on google (or bing), they express a problem they are seeking to solve or a question they need...
published on searchenginejournal october 23, 2020 (jason barnard) by understanding what google’s problems are, we can better help it to help us. make sure your seo efforts support google’s three...
august 6th, 3pm gmt, jason barnard and tristam jarman will pick your site apart and tell you what you need to do to turn it into an seo traffic magnet!...
journal of digital & social media marketing published by henry stuart publications jason barnard co-authored search marketing in the age of ai: understanding the marketing implications of search, assistive, and answer engines with matt artz. this academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. it emphasizes the importance of...
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...