Users are people who interact with a digital product, service, or platform—such as a website, app, search engine, or AI assistant—typically to find information, complete tasks, or engage with content.
Jason Barnard speaking: Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even...
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re...
Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything...
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great...
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a...
Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...
Jason Barnard speaking: The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make...
Jason Barnard speaking: Google ads manual campaigns. What’s the situation? Google ads is a really easy place to start to improve your brand SERPS. Google ads are front and center and...
Jason Barnard speaking: SEO tactics for your brand SERPs. If you’re an SEO professional, you might feel tempted to skip this video, but then again, a 15-minute refresher course on SEO...
Jason Barnard speaking: Improving other results you partially control. What’s the situation? We’ve looked at social media sites and that’s a pretty obvious set of sites where you have some control....
Jason Barnard speaking: Improving the results you control. Here’s the situation. You’ve got your homepage perfect. The meta title and description appear as you want them on your brand SERP. The...
Jason Barnard speaking: I gave you a quick introduction to rich sitelinks in the homepage lesson here. I’m going to tell you how to trigger them if you don’t have them...
Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...
UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
Jason Barnard Last Updated: Intro Jason Barnard (“us” or “we”) welcomes you. This Privacy Notice (“Privacy Notice”) applies to our website, available following the link jasonbarnard.com (“Website”). The Privacy Notice describes how your personal data is collected, stored, used and what happens when you use the Website. About Us About You When you visit our Website, you become our user (“User”)....
Jason Barnard Last Updated: Intro Jason Barnard welcomes you. This Cookie Policy (“Cookie Policy”) applies to our website, available following the link jasonbarnard.com (“Website”). The Cookie Policy describes why, how, and when we use cookies on our Website. Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Notice....
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...