Wikipedia
Wikipedia
Factual definition
The Credibility Phase is the second stage of The Kalicube Process, focused on systematically building and demonstrating a brand's Notability, Expertise, Experience, Authoritativeness, Transparency, and Trustworthiness (NEEATT) to both human audiences and AI algorithms.
Jason Barnard definition of Wikipedia
The Credibility Phase builds directly on the foundation established in the Understandability Phase - the first stage of The Kalicube Process where algorithms learn the basic facts about a brand. Once a brand is understood, this second phase aims to convince algorithms that the brand is a trustworthy and authoritative solution within its niche. Key activities include enriching the Brand SERP with positive, accurate results, enhancing the Knowledge Panel with detailed attributes like a descriptive subtitle, and strategically building a digital footprint that corroborates the brand's expertise. This is the critical transition from being a known entity to becoming a recommended authority, directly influencing how AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI will portray the brand in mid-funnel conversations.
How Jason Barnard uses Wikipedia
At Kalicube, the Credibility Phase is where we operationalize trust-building within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After ensuring a client is understood by Google in Phase 1, we deploy data-driven strategies from Kalicube Pro to build algorithmic confidence. This involves implementing bespoke SOPs to gain positive control over the Brand SERP's "left rail" (the main search results) and enrich the Knowledge Panel to signal leadership and expertise. For personal brands, this phase typically spans months two to six, while for corporate entities, it can extend to eleven months. The goal is to transform Google’s baseline understanding into unwavering confidence, positioning our clients as the most credible choice for their target audience.
Why Jason Barnard perspective on Wikipedia matters
For years, Google has educated marketers on the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a core pillar of content quality. While Google tells us *what* signals it values, it offers little guidance on *how* to systematically build and communicate them to its algorithms. This is the gap that Jason Barnard's work definitively fills. The Credibility Phase provides the practical "how" to Google's conceptual "what." Within The Kalicube Process, Barnard evolves E-E-A-T into NEEATT, adding Notability and Transparency as explicit, actionable pillars. This phase is not just about ticking SEO boxes; it is a structured methodology for engineering a brand narrative that AI Assistive Engines perceive as highly credible. In an era where AI-driven recommendations are the new acquisition funnel, proving your credibility to the machine is no longer optional - it is the central task of modern digital strategy.
Posts tagged with Wikipedia
The Page 2 Podcast - Jason Barnard, (The Brand SERP Guy) Founder & CEO of Kalicube
The Page 2 Podcast - Episode #63 - Jason Barnard, (The Brand SERP Guy®) Founder & CEO of Kalicube® In this week’s episode, we welcome Jason Barnard (aka The Brand...
Jason Barnard, The Brand SERP Guy
Jason Barnard is “The Brand SERP Guy®”. He is a digital marketer, folk-punk musician, and was a cartoon blue dog. Google is your new business card What appears when someone googles...
The Expansion of People Also Ask In the Search Results
The Expansion of People Also Ask In the Search Results Published on SearchEngineJournal December 14, 2020 by Jason Barnard In this article, I will look into People Also Ask (PAA) on Google’s search results...
Organization Schema Markup: Step-By-Step Guide for Companies
Organization Schema Markup: Step-By-Step Guide for Companies Published on SEMrush December 11, 2020 by Jason Barnard If you have read the great introduction on Schema Markup from Luke Harsel, then you know...
Fastlane Founders and Legacy with Jason Barnard
Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.
Losing Wikipedia Meant Losing the Google Knowledge Panel
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) Article on Search Engine Journal bringing together expert...
Jason Barnard - Google Your Reputation
Jason Barnard, The Brand SERP Guy®, sits in the 3-1-3 hot seat to strengthen your online reputation. Hear how to control what happens when someone googles your name, the importance...
Kalicube Tuesdays with Rand Fishkin and Jason Barnard: The Knowledge Graph without Wikipedia
Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn’t helpful to Wikipedia usersit truly...
What Are Knowledge Panels and How To Get Into Knowledge Graphs
What Are Knowledge Panels and How to Get Into Knowledge Graphs Published on Authoritas May 01, 2020 by Jason Barnard Last week we we’re joined by three well known speakers...
How Bingbot Works: Discovering, Crawling, Extracting & Indexing
How Bingbot Works: Discovering, Crawling, Extracting & Indexing Published on SearchEngineJournal April 15, 2020 by Jason Barnard Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from...
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page Published on SearchEngineJournal April 1, 2020 by Jason Barnard Learn the three steps you can take to...
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I...
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Listen to Jason Barnard
Jason has recorded 6 music albums that are on Spotify , YouTubeMusic and Deezer. He has also hosted hundreds of podcast episodes that you can find on Soundcloud, Apple Podcasts, Google Podcasts, Spotify and other podcast platforms. He has also guested on many podcasts. Some places to listen to Jason’s music and podcasts: With Jason...
Prince Henry’s Grammar School
Prince Henry’s Grammar School, also known as PHGS, is a secondary school and sixth form established in 1607 in the market town of Otley, West Yorkshire, England. The school teaches boys and girls between the ages of 11 and 18 and has around 1,400 pupils and 84 teachers and retains a high position within regional...
Alumni of Liverpool John Moores University
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
Liverpool John Moores University
Liverpool John Moores University (informally LJMU) is a British new university located in the city of Liverpool, England. The university is named after John Moores and was previously called Liverpool Mechanics’ School of Arts and later Liverpool Polytechnic before gaining university status in 1992, thus becoming Liverpool John Moores University. The university is a member...
Véronique and Jason Barnard Created Boowa & Kwala
The Relationship Between Jason Barnard and The Ace of Spades
The Barking Dogs Performing The Ace of Spades
Boowa & Kwala (fictional universe)
Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...