How to Stop Being Known for Your Past Success and Start Getting Recognized for Your Next Chapter
Case study: how Kalicube helped Jonathan Cronstedt shift the narrative in Google and AI
Jonathan Cronstedt came to Kalicube with a problem many high-achieving executives face: past success was defining his future—and not in the way he wanted.
You probably know him as the President of Kajabi. Under his leadership, Kajabi scaled from a $1 million business to a staggering $3 billion valuation in just five years.
An extraordinary result.
But here’s the issue: when someone Googled “Jonathan’s”Jonathan Cronstedt” or “JCron” (or asked ChatGPT or Perplexity) they didn’t see Jonathan.
They saw Kajabi.
“Everything about me online said ‘Kajabi, Kajabi, Kajabi’,” Jonathan told us. “People would meet me, and the first question was always, ‘Tell me about Kajabi.’”
But that’s not the story he wanted anymore.
He came to Kalicube with a clear, ambitious request:
“I want people to ask me about my business advice. I want founders pitching me for investment. I want to be known as an investor and a business advisor. Can you make that happen?”
What we did: we pivoted his digital identity – strategically
Let’s be clear—Kajabi is a juggernaut in the digital marketing space. It’s deeply embedded in the minds of both users and machines.
Trying to outrank Kajabi for Jonathan’s name? That’s not how Kalicube works.
Instead, we used The Kalicube Process to teach Google, ChatGPT, and every other AI engine to see Jonathan Cronstedt as he is today—and as he wants to be tomorrow.
Here’s how we did it:
- We restructured Jonathan’s digital ecosystem – building and positioning his personal website as the central hub of truth for search engines and AI.
- We repositioned the narrative – aligning bios, interviews, podcast guest appearances, and even minor mentions to reflect Jonathan’s new focus on investment and advisory.
- We redefined his entity in the minds of machines – with subtle but powerful updates to metadata, structured data, and authoritative third-party corroboration.
- We engineered a new Brand SERP and Knowledge Panel – that lead with investor and advisor, while still referencing his legacy at Kajabi as supporting context.
And here’s the kicker: Jonathan had barely started his new career as an investor and advisor. He had little public proof.
But the machines bought into it—because we structured the story with credibility, consistency, and clarity.
The result?
Today, if you search “Jonathan Cronstedt” or ask ChatGPT, here’s what you’ll see:
- “Jonathan Cronstedt is an American business advisor and investor.”
- Mentions of Kajabi are still there—but they’re no longer the lead story.
- He’s introduced as the expert you want now—not the guy you missed out on five years ago.
That’s not just a narrative shift. That’s a career pivot—engineered into search and AI.
Why this matters
Too many entrepreneurs and executives are stuck being defined by their past. The machines—Google, ChatGPT, Bing Copilot—aren’t malicious. They’re just lazy.
They repeat what they’ve seen the most. And if your digital footprint screams “Chapter 1,” you’ll never get credit for Chapter 2.
Jonathan’s story proves you don’t need to wait years to establish a new identity online. With the right strategy, you can lead the narrative, even when you’re just starting the next chapter.
Final takeaway
Kalicube didn’t just help Jonathan Cronstedt clean up his search results. We rewrote the lead story of his professional persona—across Google and AI.
And we did it before he had decades of “proof.”
If you’re evolving your career, repositioning your expertise, or breaking into a new industry—the worst thing you can do is let machines anchor you to the past.
We help entrepreneurs own the next version of their story.
Visit kalicube.com to talk about how we can engineer your next chapter—before someone else writes it for you.
