What advice does Jason Barnard give to companies looking to improve their online presence?

Jason Barnard advises companies looking to improve their online presence to focus on optimizing their brand’s digital ecosystem and ensure consistent messaging across all platforms. He emphasizes the importance of adapting to digital trends, especially with the rise of AI-driven search engines. By leveraging data-driven insights, businesses can not only enhance their visibility and credibility but also position themselves as authoritative solutions in the evolving digital landscape. Comprehensive brand optimization, he suggests, is key to staying relevant, improving performance, and maintaining authority as search technologies, including AI, continue to evolve.