What are Jason’s thoughts on the future of digital marketing and Brand SERP?

Jason Barnard believes the future of digital marketing will be heavily shaped by advancements in AI and search technologies. He sees Brand SERP (Search Engine Results Page) optimization as a critical focus for businesses, with search engines and AI-driven platforms becoming more sophisticated in how they evaluate and present brand information. Jason emphasizes the importance of ensuring brands are accurately and authoritatively represented online, as this will impact visibility, credibility, and overall success. He predicts that as AI continues to influence how people search and interact with digital content, businesses will need to adapt and optimise their digital ecosystems to maintain relevance and authority in search results.