#SEOisAEO (or SEOisAEO) – where did that term come from?

Who Started #SEOisAEO / SEOisAEO?

Jason Barnard created #SEOisAEO (Search Engine Optimisation is Answer Engine Optimisation) in 2018 as an attempt to shift perceptions in the SEO industry – moving focus away from just ranking with the traditional blue links (SEO), towards an approach of bringing direct answers to Google’s users in multiple formats, on multiple platforms and in multiple types of result – featured snippets, video, people also ask etc etc AEO.
Whether this was an original idea, and whether anyone took that much notice is up for debate :)