Kalicube

Kalicube

Definition
The Kalicube brand name, including the logo and all stylized versions.
Posts
518 posts
Posts tagged with Kalicube

Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....

Kalicube
Jun 17, 2025 Jason Barnard

Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to...

Kalicube
Jun 1, 2025 Jason Barnard

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

Digital Brand Intelligence™digital-brand-engineers-trademarkKalicube+2 more
May 24, 2025 Jason Barnard

How Maryanna Franco completely updated the Google search and AI results after her name change in just 7 days (and why it matters for business)

Changing your name isn’t just about getting new business cards - it’s about taking control of how the world, Google, and AI see you. Seven days ago, Maryanna Franco made...

KalicubeThe Kalicube Process
May 5, 2025 Jason Barnard

Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead

In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your...

Kalicube
May 5, 2025 Jason Barnard

Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search

When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...

Kalicube
May 5, 2025 Jason Barnard

Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023...

Kalicube
May 5, 2025 Jason Barnard

What Kinds of Information Can Be In My Company Knowledge Panel?

What is a Company Knowledge Panel A Company Knowledge Panel is a box that appears on the right side of Google’s search results. It provides a snapshot of the facts...

KalicubeKalicube ProKalicube Pro™
May 5, 2025 Jason Barnard

What Kind of Information Can Be In My Personal Knowledge Panel?

What is a Personal Knowledge Panel A Personal Knowledge Panel is a feature in Google Search that displays information about a specific person by name. It is part of Google’s...

KalicubeKalicube ProKalicube Pro™
May 5, 2025 Jason Barnard

How does the geo-location affect the visibility of my Knowledge Panel?

Geo-location in the context of Knowledge Panels refers to the location, such as a country, city or town, where a user makes a Google search. A user’s geo-location affects the...

Kalicube
May 5, 2025 Jason Barnard

Knowledge Sources in Entity SEO: What you need to Know

What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...

KalicubeKalicube ProKalicube Pro™
May 5, 2025 Jason Barnard

How to Build a Robust Brand Identity Online When You Have a Common Name

Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...

Kalicube
May 5, 2025 Jason Barnard