Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
In 2017, I coined the term Answer Engine Optimization. At the time, it felt like a provocation, a way to shake SEO practitioners out of the ten-blue-links mentality and toward the reality that machines were already answering questions directly. Featured snippets, Knowledge Panels, People Also Ask boxes: Google wasn’t just ranking pages, it was answering…
Wrappers, Twins, and the Layer Nobody Sees Published: 26 February 2026 Author: Jason Barnard, CEO of Kalicube® Status: Strategic Sandbox I sat through the nominees for Best Use of AI today. Smart people. Good businesses. Genuine value. One takes sales calls and uses AI to generate QA summaries and follow-up emails. One builds AI-powered advice…
Why the Biggest Identity Experiment in History is Not What You Think Published: 26 February 2026 Author: Jason Barnard, CEO of Kalicube Status: Strategic Sandbox I watched a talk today about digital twins. An identical twin (the irony was not lost on anyone) explaining how businesses can build an AI version of themselves: a designed…
Why Building a Clone Misses the Point Published: 26 February 2026 Author: Jason Barnard, CEO of Kalicube® Status: Strategic Sandbox I watched a talk today by an identical twin about building your digital twin. She asked the audience a question that stopped me: “Am I a twin, or am I me?” It’s a profound question…
London, UK - June 6, 2019 - Digital Elite Day brought together leading experts in SEO, digital analytics, and brand strategy for a day of sharp insight and face-to-face debate. For Jason Barnard, it was a particularly memorable date - the day after his birthday. Staying at CitizenM Shoreditch, he started the morning with a…
