From Question to Checkout: How ChatGPT Drives Real Sales in the Age of Answer Engines

What do guitar pedals, ChatGPT, and eCommerce funnels have in common?

In this episode, Jason Barnard (The Brand SERP Guy) breaks it down while literally building a purchasing funnel inside ChatGPT — live.

The premise is simple: Jason wants to know if he can run a guitar through a bass amp without blowing it up. But the real story? How AI engines like ChatGPT guide users from vague curiosity to the perfect click — where they buy.

Watch as ChatGPT becomes the sales assistant, product researcher, price comparer, and final decision catalyst — all in under 6 minutes. No Google searching, no tab-switching, no doubt. That’s the power of assistive engines.

Here’s why this matters for your business: If your brand isn’t positioned to appear in that funnel — from first question to final recommendation — you’re invisible to your audience when they’re ready to buy.

Kalicube engineers exactly that visibility.

Learn how your business can make sales directly inside AI engines like ChatGPT, Bing Copilot, Google Gemini, and Perplexity — not by chasing keywords, but by building a brand that AI trusts and recommends.

Want to understand the funnel inside ChatGPT? Curious how we help businesses like yours create the perfect click? Ready to future-proof your sales funnel for an AI-first world?

Start here: [Search “Jason Barnard Perfect Click” on Google to read the full article on Search Engine Land] Book a call: https://kalicube.com/book-discovery-call

If you’re a CEO or CMO looking to control your brand narrative in search and AI — and stop losing bottom-of-funnel sales to brand confusion — let’s talk.

Timestamps for easy navigation

00:00: Jason kicks off the funnel journey with a personal music scenario
00:23: What is the initial curiosity or question that triggers the journey
01:05: What information do users need to move forward in their decision-making process?
01:34: How can AI help users refine their options to make a more confident choice?
02:43: How does ChatGPT provide specific product recommendations that meet the user’s needs?
03:17: What happens when price sensitivity is introduced — how does AI adjust to offer alternatives?
03:47: How does AI help users determine where to buy, guiding them toward trusted retailers?
04:02: What is the “perfect click” moment, where the user is ready to purchase based on the AI’s guidance?

From Question to Checkout_ How ChatGPT Drives Real Sales in the Age of Answer Engines

[00:00:00] Jason Barnard: Hi, I’m Jason Barnard from Kalicube. And today I’m going to look at research on ChatGPT, the funnel on ChatGPT, and the perfect click on ChatGPT. 

[00:00:12] Jason Barnard: So I’m a bass player and I have a guitar. And I want to play the guitar through the bass amp, but I’m scared that I will break it. So I ask ChatGPT, will I break it?

[00:00:23] Jason Barnard: The idea here is it’s going to tell me, yes, you’ll break it. No, you won’t. In which case, I can then say, well, I need to buy a guitar amp. Or potentially, if I’m not gonna break my bass amp by playing my guitar through it, I could buy some pedal, pedals effects, pedals to solve that problem. So, no. I won’t damage your, my bass amp.

[00:00:43] Jason Barnard: The sound won’t be quite right. 

[00:00:45] Jason Barnard: So to get a sound for clean guitar with just vocals, what effects pedals should I use? So hopefully here it’s gonna give me some suggestions of effects pedals I can use to make my guitar sound better through the base amp. 

[00:01:05] Jason Barnard: And while it’s reasoning, I’ll explain what we do at Kalicube. Which is we help people and corporations build their funnel into the minds, into the brains, into the algorithms of AI engines like ChatGPT and Perplexity and Bing Copilot and Google Gemini. So that those machines can bring the subset of their users who are our audience down the funnel to us, to what we call the perfect click.

[00:01:34] Jason Barnard: Now, if you’re interested in the perfect click, search “Jason Barnard Perfect Click Search Engine Land”. And it will give you the article that I wrote about the Perfect Click which was explained to me by Fabrice Canel from Bing, who is the Principal Program Manager at Bing. So it tells me I need a compressor and EQ, a reverb and a chorus.

[00:01:55] Jason Barnard: Now that’s quite a lot. So I can then say which two of the four are most important. So I’m gonna reduce that down to just a choice of two. And so far, I can’t imagine doing this on Google and certainly not this quickly. I would have to visit each of the websites. I’d be able, I’d, I’d need to evaluate whether or not the person making the video, which probably a video was reliable.

[00:02:26] Jason Barnard: And I would also have to watch the videos, which would take me a lot of time and it’s telling me very simply, a compressor and a reverb. I estimate that would’ve taken me a couple of hours on Google to actually watch the videos, read the articles, and figure that out and I wouldn’t be sure, but I trust ChatGPT.

[00:02:43] Jason Barnard: So which compressor and reverb do you recommend? In fact, we’ll see. So now I’m asking it for specifics. Which ones should I buy? Keeley Compressor Plus, TC Electronic. Okay. 

[00:03:01] Jason Barnard: How much do they cost? I still haven’t visited a website and I’m about to find how much these things cost and know whether I can afford it. Okay. I’m gonna have to invest $280. 

[00:03:17] Jason Barnard: Can you find the same for half the price? So now I’m being a cheapskate and saying, well, I can’t afford $280. Can you find me that for less money? I suspect knowing a little bit about this, that the Keeley and the TC on electronic are not top of the range, but they’re not bottom of the range.

[00:03:38] Jason Barnard: There you go. I can go for Mooer, Joyo, Donner. Okay, that’s brilliant. I’ve now got my price down to a hundred dollars. 

[00:03:47] Jason Barnard: Where can I buy these? I mean, I actually did this yesterday and I bought the pedals directly from conversational ChatGPT, and it’s suggesting Amazon, Sweetwater, Thomann, or Reverb. 

[00:04:02] Jason Barnard: Now, I already know Thomann. I already know Amazon, but I prefer Thomann. So my immediate reaction now is say, well, I recognize Thomann. I trust Thomann. I’m gonna go to Thomann. 

[00:04:13] Jason Barnard: Give me the link to Thomann. So it’s recommend, recommended, sorry, four different suppliers. And I know what I want to buy and I’m now going to go through. 

[00:04:25] Jason Barnard: There you go, the perfect click. I’m now gonna go through there and buy. 

[00:04:29] Jason Barnard: So that’s the funnel. Starting at the top with a very broad question that has no commercial intent, moving through to information again, figuring out which two are most important, figuring out the pricing, so now I’m coming close to a decision, and then where can I buy these? I choose Thomann. In fact, I could ask it which one do you recommend? And I really should have done that, so let’s try that. 

[00:04:56] Jason Barnard: Which of do you recommend? It might be biased by the fact that I just said Thomann, but we’ll see. Maybe it will recommend Amazon. But as you can see, the whole funnel is built, the perfect click at the bottom, and I as a user have just saved probably two or three hours. And I’m now very confident in the decision I’m about to make. 

[00:05:22] Jason Barnard: And I use ChatGPT, I trust ChatGPT and ChatGPT guided me down the funnel to the perfect click where I would buy. And actually it’s being very fair. I’m a European buyer. There you go. So that makes me, helps me decide. 

[00:05:38] Jason Barnard: I’m a European buyer. Huge selection. Generally good prices. That’s convincing. 

[00:05:43] Jason Barnard: Yeah, the seller expertise at Amazon is very hit or miss with this kind of thing. I would definitely go for it and it’s actually recommended Sweetwater in the US and Thomann if I’m in Europe. I’m in Europe. I’m going for Thomann. 

[00:05:56] Jason Barnard: Thank you very much.

[00:05:57] Jason Barnard: I hope that was helpful, and if you’re interested in having myself or Kalicube help you build your funnel into the brains and the algorithms of ChatGPT, Copilot, Gemini, and the future Assistive Engines, AI engines, please do get in contact. We’ll be delighted to help. Thank you very much and I’ll see you soon.