Jason Barnard: Mastering Google & AI Representation /Ep 4005
With a deep focus on personal brand intelligence, Jason helps CEOs, founders, and executives shape how they are perceived by search engines and AI assistants, ensuring their digital brand narrative aligns with their business goals.
Jason is recognized globally for pioneering work in brand SERPs (Search Engine Results Pages) and knowledge panels, and he is frequently invited to speak at major digital marketing and SEO conferences worldwide.
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Listen here: Jason Barnard: Mastering Google & AI Representation /Ep 4005
Published by: #12minconvos. June 04, 2025. Host: Engel Jones Guest: Jason Barnard, Founder and CEO of Kalicube.
What Is the 12 Minute Convos Podcast All About?
[00:00:00] Narrator: You are listening to the 12 Minute Convos podcast with my husband and Engel Jones. Real conversations with real people proving that relationships are everything. What started as a simple idea has become a global movement. One voice, one story, one connection at a time. If this resonates with you, visit twelveminuteconvos.com to support the journey.
[00:00:22] Narrator: Now, let’s dive in. Your next powerful insight is just 12 minutes a week.
[00:00:29] Engel Jones: A good morning Jason. How are you doing today?
[00:00:33] Jason Barnard: I’m doing super well, Engel. Thank you very much.
Why Did Jason Barnard Choose to Settle in the South of France?
[00:00:35] Engel Jones: That’s a group charger to connect with your, what part of the world are you in today?
[00:00:40] Jason Barnard: I’m sitting in the south of France looking out the window and it’s sunny and delightful and right across from my house, I can see a few French people in bes drinking coffee and eating croissants.
[00:00:49] Engel Jones: Oh, how fun is that? How fun is that? What am I seeing? What am I seeing? I’m seeing the kids and curtains that my wife has up that isn’t pulled because the sun go against to me. But I’m in the Caribbean, so the sun’s really bright right now.
[00:01:04] Jason Barnard: Yeah. You beat me on the sun front.
[00:01:08] Engel Jones: So tell me your accent. It’s not a French accent though, if I’m not mistaken.
[00:01:13] Jason Barnard: No, it’s a very British accent. Born and brought up in the north of England. Moved to France when I was 22. Moved to Mauritius in the Indian Ocean, tropical island, a bit like the Caribbean, but the other side of the world. Lived there for 13 years, came back to France. So bit of an international life.
[00:01:31] Engel Jones: France seems to be your sweet spot. What brings you there? What are you doing over there?
[00:01:38] Jason Barnard: I have a company called Kalicube® and we have mastered the art and science of manipulating Google and AI algorithms so that they represent Personal and Corporate brands the way that the companies and the people, the entrepreneurs, the CEOs, want them to.
[00:01:55] Jason Barnard: And I set up in the south of France because it’s a lovely place to live. There’s a great music scene, there’s great food, there’s lovely people, and it’s nice and warm and sunny most of the time.
What’s the Meaning Behind the Name “Kalicube” and Its Logo?
[00:02:05] Engel Jones: Tell me the history behind the name Kalicube.
[00:02:10] Jason Barnard: Kalicube. We wanted it to work in French and in English so Kali sounds to me in English like quality. And in French, quality, Kali, works and Cube is square, solid, reliable, works in French and English.
[00:02:26] Jason Barnard: So quality cube, well-organized, solid company that delivers quality services and products. And our logo is a Falcon, multicolored Falcon, so it flies over the world soaring high and it’s multicolored and exciting and fun. At the same time has been quality and solid.
How Did Jason Barnard Merge Creativity with Data to Build a Profitable Career?
[00:02:50] Engel Jones: From what I’ve heard over the last few minutes of us speaking is there seems to be an intellectual side of you and a creative side of you that seems to mesh, or at least you’ve been able to find a melting pot of what then allows someone to exercise the opportunity of profit. If that is accurate like where, when did that come or surface it? When did it surface for you in your life for need to realize, yeah, this is the place I want to be.
[00:03:22] Jason Barnard: That’s a really insightful moment because you spotted that straight away and a lot of people don’t spot it. And you’ve asked a very delightful question is that I studied economics and statistical analysis at university and got my degree in economics and statistical analysis, so that’s very pragmatic and business and data.
[00:03:47] Jason Barnard: And then I went off and became a punk folk musician which is very creative and fun and delightful. And I toured 660 gigs touring around Europe. And then I moved to Mauritius to make TV series cartoons for children, which is also very creative. And through all of that, I actually owned the companies that were doing the music and creating the cartoons.
[00:04:14] Jason Barnard: And so the whole creative side came out but with the economic statistical analysis background, I came back to that business, statistical data, but with imagination that I developed over the years with the music and the cartoons.
Exploring the Family Dynamics Behind Jason Barnard’s Creative Journey
[00:04:32] Engel Jones: Sounds like fun. Sounds like you’re having fun doing this. Is there a family dynamics that is affecting what you’re doing as well? I’m curious.
[00:04:43] Jason Barnard: Ah! My ex-wife created the cartoons with me. I owned the company and we worked on the company together for 12-13 years. So the family dynamic was there. We had a child together and she’s now at Oxford University doing a PhD so she’s incredibly super smart. Now, my ex-wife is part of Kalicube and we’re immense friends and she does the design and the fun presentation stuff for Kalicube.
[00:05:13] Jason Barnard: And we work together still which is lovely. So I would say yes, even at Kalicube, that family aspect is still there.
How CEOs Can Drive Revenue, Pivot Careers, and Build Lasting Legacies by Controlling Their Personal Brand Online
[00:05:19] Engel Jones: That’s amazing. So tell me how you bring value to the CEOs listening.
[00:05:26] Jason Barnard: We found that we serve CEOs who look at their Personal Brand and understand that it drives revenue for their business today, that it facilitates their future career path and defines their legacy.
[00:05:43] Jason Barnard: Online is where we specialize. So if you need to drive revenue for your company and your Personal Brand has anything to do with that, i.e. somebody might Google the name of the CEO or the founder before doing business with the corporation. You need our services so that you look like you have the Google representation or the representation in ChatGPT that you truly deserve because they’re not going to get it right.
[00:06:10] Jason Barnard: They’re going to underestimate your value. They’re going to under represent you. So that will be driving revenue today. And somebody who’s building their Personal Brand to drive revenue for their company today is perfectly served by Kalicube. And then obviously the idea that it facilitates your future career is if you’re an entrepreneur and you’re going to move on to another project, you need to be ready to pivot your career.
[00:06:33] Jason Barnard: And the pivot of the career is most visible online, and it becomes very easy if you’ve taken control of your Personal Brand using Kalicube services. And then the last thing is defining your legacy. And I have a legacy, which is music, cartoons, Kalicube, entrepreneur, solving the Google riddles, solving how to control AI, how to take control of what AI understands and represents.
[00:06:59] Jason Barnard: That’s huge. I want that legacy to last. So I need to embed it in the brains of these machines that I’m the guy that figured out how to manipulate them, how to beat them and make sure they represent me and my clients exactly the way we want.
How Does Kalicube’s One-Year Strategy Help Clients Take Control of AI and Search Engine Representation?
[00:07:15] Engel Jones: Does this service include some type of consultation that goes with it for the futuristic application of how I continue to represent my brand online for the benefit of manipulating AI?
[00:07:31] Jason Barnard: Yeah. We work with clients for a year and we roll out a strategy that will give them control over how AI and Search Engines understand and represent them. It will give them influence in those AI and Search Engines, and it will give them visibility. And over a year, we’ll roll out the strategy. We have 3 billion data points so we know exactly what we’re doing.
[00:07:53] Jason Barnard: We have SOPs for everything, and at the end of the year, we’ve taught you to fish.
[00:07:58] Engel Jones: Understood.
[00:07:59] Jason Barnard: Then you just run with it the rest of your life. No problem. You don’t need us. You can run with it because we’ve taught you to deal with it yourself, to handle it yourself. You can fish and you can feed yourself.
Where Can You Access Free Guides to Start Controlling Your Brand?
[00:08:10] Engel Jones: Is there anywhere that someone can go to, at least get, like a dip their toe in the sea before they actually sign up with you?
[00:08:21] Jason Barnard: Now, what I love about that question is that I know Maria told you that you had to ask me that because I keep forgetting and that’s somebody on my team.
[00:08:29] Jason Barnard: She’s so delightful and so thoughtful and we give away all of this information for free. And I think that’s an important aspect of what we do is with the music I was sharing, with the cartoons for kids, I was sharing and I was educating, and now I want to share this and educate as well. So we give away the free guides.
[00:08:48] Jason Barnard: So you go to kalicube.com, K-A-L-I-C-U-B-E.com/guides, and you can download the process the way we do our work for free. And we’ve got 60 page guide that says step by step exactly what you need to do to get these machines to basically obey what you are saying to them, obey you in terms of how they present your brand narrative, how they understand you and how they represent you, and how much they prioritize you over your peers.
[00:09:18] Jason Barnard: And you can do that for free. You don’t need us. And I believe that this should be available to everybody, so anybody from the smallest business to the biggest business can use these strategies and apply them themselves, and we give it away and it’s free. Where we bring value is to an entrepreneur, CEO, and their corporation who understand that their time is better spent elsewhere, and that having us do it with the data makes sure we’re doing it right.
[00:09:45] Jason Barnard: From start to end, we’re doing it efficiently and effectively and that they can spend their time doing more important things like making a lot of money for their company. While we deal with the boring nitty gritty of getting these machines to obey our orders.
Jason Barnard’s Message to His Future Self: Staying True to Kalicube’s Purpose
[00:09:59] Engel Jones: Do you think you’ve had the opportunity to see many things, I would imagine and of course, with that data point, I’d love to know if you could leave a message for the future version of you listening to this five years from today. What’s a message you would leave for Jason?
[00:10:20] Jason Barnard: Oh, thank you for that question. It comes at exactly a wonderful, delightful moment. It’s a message I gave myself about six months ago is stick to what I have understood is the purpose of what Kalicube and I are trying to achieve, and that is to share with the widest world possible the existential solution to mastering how Google, AI, ChatGPT, understand and represent you. Don’t lose sight of that because it is scary what’s happening with AI, and the thing you can do yourself today is take control for yourself and your corporation.
[00:11:10] Jason Barnard: And that I need to retain their aim to share that with the widest possible world and learn and be intentional about serving the people who are time core, money rich, who want and need me to help them? So make that differential between let’s give this to everybody and let’s just help the people who actually appreciate the need and can afford our help.
What Final Thoughts and Encouragement Does the Podcast Leave You With?
[00:11:42] Engel Jones: Love it. Hey, with Jason, this has been a masterful opportunity that’s been inspirational for me as well. Thank you for being on what is inspired by 12 minutes convos.
[00:11:52] Narrator: Jason Barnard is the founder of Kalicube, a pioneering digital agency that helps individuals and businesses control how they are represented by AI and Search Engines. With a background spanning economics, fun folk music and children’s cartoons, Jason blends creativity with data-driven precision to empower CEOs and entrepreneurs to own their digital narrative. Explore more on access free brand strategy guides at kalicube.com. Thank you for tuning into this 12 minutes convos podcast. Until next time, keep listening, keep growing, and keep sharing your unique stories with the world.
