Branding for Startups: 9 Actionable Steps

Extract from: Branding for Startups: 9 Actionable Steps published on We are Tenet August 27, 2025

Consistent Brand Narrative Wins Trust Across Platforms

A startup’s brand identity is the narrative you consistently communicate across the web. It explains who you are, what you do, and why you matter in your industry. In the AI era, algorithms like ChatGPT and Google, as well as people, are highly sensitive to clarity and consistency. 

If every touchpoint, such as your website, social channels, and press, tells the same clear and convincing story, you become understandable, credible, and memorable. This is what makes investors trust you, customers choose you, and AI recommends you.

Jason BARNARD, Serial Entrepreneur, Kalicube®