Five Signs Your Launch Didn’t Land (And What to do Next)
Extract from: Five Signs Your Launch Didn’t Land (And What to do next) published on RollingStone Culture Council September 03, 2025
Your Brand Champions Are Quiet
When your usual champions go quiet, you need to take note. That silence from them clearly shows that something didn’t land. Don’t panic. Pause, listen and audit. Ask, “Is this what they needed right now?” Also, don’t guess; go back to your advocates and ask what they were hoping to see. - Jason Barnard, Kalicube®
