11 UX Strategies to Boost Conversions: What Worked & Why?
Extract from: 11 UX Strategies to Boost Conversions: What Worked & Why? published on We Are Tenet October 1, 2025
11. Add a “featured in” banner to build instant trust
A key UX improvement we implemented was adding a “Featured In” banner with logos of major publications directly under the menu across the entire site. This simple addition directly addresses a fundamental question every visitor has upon arrival: “Can I trust this brand?”
By showcasing features in authoritative industry publications like Sky News, USA Today, Rolling Stone, Le Monde, and Search Engine Land, we provide immediate, third-party validation.
This works because it shortcuts the user’s trust evaluation. Our social proof builds instant credibility and reduces friction - visitors feel more confident to engage further and (ultimately) convert.
Contributed by Jason BARNARD, Entrepreneur, Kalicube®
