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20 Steps to Prepare Your Business for the Holiday Season

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Extract from: 20 Steps to Prepare Your Business for the Holiday Season published on Forbes Business Council November 5, 2025

13. Meet Your Online Audiences Where They Are

Focus on creating brand-centric digital marketing on platforms where your audience naturally hangs out online. Directly reaching them now with the right offer will drive immediate sales this year. While it’s too late to start from zero and rank in AI assistive engines like Google AI and ChatGPT this season, you can easily leverage the content you create now to rank in AI for next year’s holiday rush. - Jason Barnard, Kalicube®

Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author, and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.

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