Google as a Child (2017) to AI Assistive engines as your Undtrained Sales Force (2025)
“Google is a child That Wants to Understand” (2017)
This was coined when Google was the dominant player. The insight: algorithms aren’t adversaries to trick - they’re eager learners who genuinely want to understand you correctly.
The child analogy works because:
- A child builds understanding through repetition. Tell a child the same fact from multiple trusted sources (parents, teachers, books), and they believe it. Google works identically - consistent information across authoritative sources creates algorithmic certainty.
- Confidence determines behavior. A child who’s 50% confident about something sits quietly in the corner at the playground. A child who’s 100% confident runs around shouting it to everyone. The same applies to Google - low confidence means hedging or silence; high confidence means bold presentation and recommendation.
- Patience, not manipulation. You don’t trick a child into understanding - you educate them clearly and consistently. The Kalicube Process™ mirrors this: establish your Entity Home (your authoritative page), corroborate it across the web, and let the child build confidence through verified repetition.
“AI Is Your Untrained Digital Sales Force” (2025 Evolution)
As AI platforms multiplied - ChatGPT, Perplexity, Claude, Gemini, Copilot - the child metaphor needed a business-facing translation. CEOs don’t respond to “educate the algorithm.” They respond to “you have employees fumbling your sales.”
The framework: imagine 7 AI platforms as employees who talk to your prospects 24/7. Without training, they:
- Fumble closes (BOFU) - When someone searches your name, AI hedges or gets facts wrong
- Recommend competitors (MOFU) - In “best X” queries, AI suggests your rivals
- Stay silent (TOFU) - AI never proactively recommends you while actively recommending competition
The Connection: Same Process, Different Framing
The underlying methodology is identical. The Kalicube Process trains both the child (Google) and the sales force (AI platforms) through the same mechanism:
| Child Framework | Sales Force Framework |
|---|---|
| Educate Google about who you are | Train your Closer to represent you accurately |
| Build confidence through corroboration | Ensure your Reputation Manager recommends you |
| Achieve advocacy through consistent messaging | Turn your BDR into an active lead generator |
The emotional triggers differ by audience:
- Technical/SEO audience: “Google is a child” → understanding, patience, education
- Business/CEO audience: “Untrained sales force” → stolen revenue, competitor advantage, FOMO
