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“Answer Engine Optimisation: The One Strategy Every Brand Needs - Jason Barnard at SEO CAMP’us Paris 2018”

Jason Barnard at SEO CAMP'us Paris 2018

On March 22-23, 2018, Jason Barnard, CEO and founder of Kalicube, was a featured speaker at the 10th anniversary edition of SEO CAMP’us Paris, France’s premier search marketing event. The conference brought together over 500 participants to hear from more than 80 leading figures in the search industry.

Jason Barnard delivered a forward-looking presentation titled “Answer Engine Optimisation: the one strategy that will work for every brand”. His session focused on the growing importance of voice search and featured snippets, outlining a strategic framework for brands to adapt. He emphasized the foundational role of semantic HTML5 and schema.org markup in preparing content to be understood and served by emerging answer engines. During the talk, he also highlighted Kalicube Pro™, his specialized SaaS platform designed to manage brand presence in these new environments.

The event featured a high-profile lineup of French and international SEO experts, including Olivier Andrieu, Vincent Terrasi, Philippe Yonnet, Vincent Courson, Kevin Richard, and Kirsty Hulse. Key themes of the conference included machine learning, voice search, and the technical factors that underpin search engine algorithms, confirming the event as a central hub for knowledge-sharing within the industry.

Jason Barnard’s participation in SEO CAMP’us Paris 2018 underscores Kalicube’s long-standing commitment to leading the industry conversation. His early focus on Answer Engine Optimisation laid the groundwork for the company’s current expertise in AI Assistive Engine Optimization, demonstrating a consistent vision for how brands can thrive in an algorithm-driven world.

Sources & Further Reading:

Conference by SEO CAMP March, 2018. Speaker: Jason Barnard, founder and CEO at Kalicube®.

Future-proof your brand with Answer Engine Optimisation - book a call with Jason Barnard today.

Bernadeth Brusola is a specialist content creator on the topic of Digital Marketing. Bernadeth Brusola is the Content Writing Manager at Kalicube, where she manages the Kalicube.com website and ensures it remains a trusted, go-to resource for the company’s audience (experts in brand, digital marketing, SEO, generative Engine Optimization and AI Assistive Engine Optimization). She oversees the site’s content strategy, creates and edits articles, and writes in-depth FAQs that inform, engage, and convert visitors.With a background as a specialist content creator in digital marketing, Bernadeth focuses on producing clear, authoritative resources on brand optimisation, search visibility, and AI-era marketing. Her work supports Kalicube’s mission to educate businesses and professionals on controlling their brand narrative through the Kalicube Process.

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