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My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

Featured image for How Bing’s Whole Page Algorithm Works

How Bing’s Whole Page Algorithm Works

How Bing’s Whole Page Algorithm Works Published on SearchEngineJournal May 20, 2020 by Jason Barnard Bing has a whole page algorithm that organizes the content of the SERP before displaying...
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Featured image for What Are Knowledge Panels and How To Get Into Knowledge Graphs

What Are Knowledge Panels and How To Get Into Knowledge Graphs

What Are Knowledge Panels and How to Get Into Knowledge Graphs Published on Authoritas May 01, 2020 by Jason Barnard Last week we we’re joined by three well known speakers...
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Featured image for How Bing’s Image & Video Algorithm Works

How Bing’s Image & Video Algorithm Works

How Bing’s Image & Video Algorithm Works Published on SearchEngineJournal April 29, 2020 by Jason Barnard Learn what triggers video and image boxes, how click rate impacts positioning, what helps...
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Featured image for How the Bing Q&A / Featured Snippet Algorithm Works

How the Bing Q&A / Featured Snippet Algorithm Works

How the Bing Q&A / Featured Snippet Algorithm Works Published on SearchEngineJournal April 22, 2020 by Jason Barnard How does Bing extract the best answer to any question from the...
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Featured image for How Bingbot Works: Discovering, Crawling, Extracting & Indexing

How Bingbot Works: Discovering, Crawling, Extracting & Indexing

How Bingbot Works: Discovering, Crawling, Extracting & Indexing Published on SearchEngineJournal April 15, 2020 by Jason Barnard Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from...
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Featured image for How Bing Ranks Search Results: Core Algorithm & Blue Links

How Bing Ranks Search Results: Core Algorithm & Blue Links

How Bing Ranks Search Results: Core Algorithm & Blue Links Published on SearchEngineJournal April 07, 2020 by Jason Barnard Understand how the Bing search engine works - from its “core...
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Featured image for How to Get Your Brand in Google’s Knowledge Graph

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page Published on SearchEngineJournal April 1, 2020 by Jason Barnard Learn the three steps you can take to...
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Featured image for People Also Ask In 2020

People Also Ask in 2020

People Also Ask in 2020 Published on Accuranker March 11, 2020 by Jason Barnard Google is trying to provide answers. It does this in an increasing number of ways. Rich...
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Featured image for 10 Things I’ll Be Doing in 2020 - Jason Barnard

10 Things I’ll Be Doing in 2020 - Jason Barnard

10 Things I’ll Be Doing in 2020 - Jason Barnard Published on Linkedin January 01, 2020 by Jason Barnard Nobody asked me, but here are my plans 2020 1 -...
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Featured image for Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands

Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I...
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Featured image for Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may...
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Featured image for How to Create a Google-Friendly FAQ Section

How to Create a Google-Friendly FAQ Section

How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am...
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