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My work begins by democratizing the universal solution to an existential problem. The core problem is simple: in the age of AI, your brand’s narrative is what Google and other AI Assistive Engines say it is, whether you’re in the room or not. This creates a silent, but massive, risk to your most valuable asset.
I believe everyone has the right to control their online narrative. My mission is to make that possible for everyone, not just “geeks”. The foundational solution is the Kalicube Process, a simple, three-phase framework:

  1. Understandability: This is about ensuring machines and humans clearly grasp who you are.
  2. Credibility: This phase proves you are a trustworthy and expert solution in your niche.
  3. Deliverability: This is about being omnipresent, so your brand is confidently recommended wherever your audience looks.

I share these principles freely through articles and guides because the solution, though technically deep, is built on a simple premise: clarity, consistency, and a dose of honesty is what the machines really want. I’ve proven this by explaining the process to my local baker and greengrocer, who both immediately grasped the concept.

This journey culminates in the premium services we offer at Kalicube, where my team and I work directly with clients to apply this solution and engineer their brand for ultimate dominance, turning their online presence into a powerful, revenue-generating asset.

Featured image for How Bing Ranks Search Results: Core Algorithm & Blue Links

How Bing Ranks Search Results: Core Algorithm & Blue Links

How Bing Ranks Search Results: Core Algorithm & Blue Links Published on SearchEngineJournal April 07, 2020 by Jason Barnard Understand how the Bing search engine works - from its “core...
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Featured image for How to Get Your Brand in Google’s Knowledge Graph

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page Published on SearchEngineJournal April 1, 2020 by Jason Barnard Learn the three steps you can take to...
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Featured image for People Also Ask In 2020

People Also Ask in 2020

People Also Ask in 2020 Published on Accuranker March 11, 2020 by Jason Barnard Google is trying to provide answers. It does this in an increasing number of ways. Rich...
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Featured image for 10 Things I’ll Be Doing in 2020 - Jason Barnard

10 Things I’ll Be Doing in 2020 - Jason Barnard

10 Things I’ll Be Doing in 2020 - Jason Barnard Published on Linkedin January 01, 2020 by Jason Barnard Nobody asked me, but here are my plans 2020 1 -...
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Featured image for Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands

Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I...
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Featured image for Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)

Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may...
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How to Create a Google-Friendly FAQ Section

How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am...
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Featured image for 10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy

10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy

10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Published on SEMrush July 05, 2019 by Jason Barnard Q: Who Googles a brand before they sign...
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Featured image for Practical Techniques to Improve Both Brand and Brand Review SERPs

Practical Techniques to Improve Both Brand and Brand Review SERPs

Practical Techniques to Improve Both Brand and Brand Review SERPs Published on SEMrush October 30, 2018 by Jason Barnard Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and...
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Featured image for Building Profitable Adwords Campaigns Using On-Page SEO

Building Profitable Adwords Campaigns Using On-Page SEO

Building Profitable Adwords Campaigns Using On-Page SEO Published on EcommerceNation July 05, 2018 by Jason Barnard The Concept With a quality  on-page SEO, with the DSA, you can build profitable,...
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Featured image for Brand SERPS You Really Should Be Tracking (and Improving)

Brand SERPs You Really Should Be Tracking (and Improving)

Brand SERPS You Really Should Be Tracking (and Improving) Published on SEMrush June 07, 2018 by Jason Barnard Ignore {Brand} SERPs at your peril! Search queries in the SERPs for...
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Featured image for An Introduction to Machine Learning in SEO / AEO

An Introduction to Machine Learning in SEO / AEO

An Introduction to Machine Learning in SEO / AEO Published on Oncrawl May 31, 2018 by Jason Barnard What is Machine Learning? The following quotes really sum it up.More fluid“Machine...
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