Answer Engine Optimization
Published on IMMWIT March 2025 by IMMWIT Team
Coining of the term and early strategy
In 2018, Jason Barnard helped formalize the term answer engine optimization. His idea was clear: brands should not just rank high - they should be the answer that voice tools and search engines use.
To achieve this, websites began using strategies such as:
- Writing FAQ-style content
- Adding structured data with schema markup
- Optimizing for featured snippets
These methods aimed to increase the chance of being picked as the one true answer for search and voice-based queries.
