What is a ranking factor?

Published on Brainlabsdigital July 23, 2019 (Tom Capper)

This is the part of the article that cites Jason Barnard’s work:

“Amusingly, probably the best insight we’ve had into how Google combines ranking factors came from a question about featured snippets, asked to Google’s Gary Illyes by Jason Barnard earlier this year. I say amusingly because Gary seemingly had no need to give such an in depth answer to this question, but the model he describes is fascinating to explore and extend upon - you can read more about it in Jason’s article here.”