11 Metrics and Strategies to Gauge Your Brand’s True Health
Extract from: 11 Metrics and Strategies to Gauge Your Brand’s True Health published on Rolling Stone Culture Council October 17, 2025
Monitor Your Digital Reputation
Your brand SERP (what Google shows for your name) and your AI résumé (how AI answers “Who is [Brand]?”) are the most powerful KPIs of digital brand health. They reflect both how machines understand your brand and also how your human audience experiences it. These results reveal the true state of your brand’s online ecosystem and the strength of your SEO and generative engine optimization strategy. - Jason Barnard, Kalicube®
