Articles

Google’s Podcast Knowledge Panel Update: Your Questions Answered

Published on Search Engine Journal October 26, 2021 (Jason Barnard) If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What Are Podcast...

Thumbnail: SEO Clinic: Real Ways to Improve Your Local SEO

Building a Local SEO Strategy From the Brand SERP Outwards by Jason Barnard, the Brand SERP Guy at Kalicube

Extract from: SEO Clinic: Real Ways to Improve Your Local SEO, published on Semrush October 6, 2021 (Eka Ebralidze) Article on SEMrush bringing together expert opinions on real ways to improve your...

Thumbnail: Darwinism In Search Revisited And Extended

darwinism & google serps as product: revisiting how search works

originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays...

Be Sure People Trust Your Brand As the One for Them

Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the...

3 Ways to Get You More Traffic and Boost Brand SERP

Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time...

How to Trigger a Personal Knowledge Panel in Google

Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...

Ep. 178 - April 8, 2021 - Light Version

Published on Mariehaynes April 08, 2021 What Is a Google Knowledge Panel and How To Get One - Jason Barnardhttps://www.semrush.com/blog/google-knowledge-panel/March 29, 2021 This is a wonderfully in depth guide from Jason...

What Is a Google Knowledge Panel and How To Get One

Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the...

Entity Based Search is now the Most Important Aspect of SEO

Extract from: SEO TRENDS FOR 2021 - PART ONE, published on Rank Ranger March 24, 2021 (Darrell Mordecai) Article on Rank Ranger bringing together expert opinions on SEO trends for...

Tracking Google Knowledge Graph Algorithm Updates & Volatility

Published on SearchEngineJournal March 11, 2021 (Jason Barnard) Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. Like...

Update Your on-Page SEO to “Feed the SERP”

Extract from: 25+ Marketing Experts Share Genius Tips for 2019, published on MobileMonkey December 26, 2018 (Larry Kim) Article on MobileMonkey bringing together 25+ marketing experts on genius tips for...

“I'm going to tell you what you should be learning in 2020. Really simple - graph theory. You need to learn graph theory so you can understand that entities are the single most important thing in SEO today. Everything we’re doing is based on entities. Entities, attributes, and relationships. If you can nail that in 2020, you’ll be sailing in 2021.” Jason Barnard Search engine marketing consultant

What should SEO specialists learn in 2020?

Published on SEMrush October 2019 SEMRush interviewed experts at BrightonSEO and asked them a simple question: “What should SEOs learn to prepare for 2020?” Here is what Jason Barnard has...

Jason BARNARD