Jason Barnard Delivers Insights on Featured Snippets and Structured Data at SMX London 2019
London, May 21-22, 2019 - At the prestigious SMX London 2019 conference, Jason Barnard, CEO of Kalicube®, delivered a compelling session titled “Featured Snippets and Structured Data.” He challenged the common industry belief in a separate “snippet algorithm,” arguing instead that featured snippets must simply outperform the traditional “10 blue links” by demonstrating superior value.
Barnard detailed how this is achieved through a combination of three core signals: Understanding (leveraging entities and structured data), Credibility (aligning with Google’s E-A-T guidelines), and Deliverability (optimizing for format, timing, and relevance). His insights urged brands to integrate snippet optimization into their core SEO strategy rather than treating it as an afterthought.
Jason Barnard’s presentation at SMX London demonstrates his long-standing focus on educating brands to thrive in an evolving search landscape. His emphasis on a holistic, three-pillar approach to search visibility is a core tenet of the work he leads at Kalicube®, preparing businesses for a future where simply ranking is no longer enough.
Conference by SMX London May 21 and 22, 2019. Speaker: Jason Barnard, founder and CEO at Kalicube®.
