What Happens When You Optimise Your Brand SERP
655: Jason Barnard – “The Brand SERP Guy” Jason Barnard (the Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management….
Darwinism & Google SERPs As Product: Revisiting How Search Works
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays…
Be Sure People Trust Your Brand As the One for Them
Published on Data Driven Investor June 8, 2021 (Jim Katzaman) Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the…
Using Buyer Personas to Build Customer-Centric & SEO Driven Content
As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that…
Content Teardowns: How to Create Engaging & SEO-friendly Copy with Semrush
It wasn’t that long ago when marketers thought they could just create content, put it up on their website, and it would organically generate the reach and engagement they were…
Branded SERP: The Secret to Ranking Higher
Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting…
3 Ways to Get You More Traffic and Boost Brand SERP
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time…
Brand SEO and SERP for Podcasts with Jason Barnard
PCTS Ep 006: Brand SEO and SERP for Podcasts with Jason Barnard In this episode of the Podcast Cadet Training Series as host Christopher Jordan is joined by Jason Barnard, Founder…
How to Get a Knowledge Panel without Wikipedia by Jason Barnard
Digital Marketing EuropeOnsite and online on 29-31 March in 2022Learn more about the conference: https://bit.ly/3GmSl8d Join our next Digital Marketing Europe conference on 29-31 March in 2022 where you will…
SERP and SEO for Bands and Brands with Jason Barnard
TSP S7 Ep07: SERP and SEO for Bands and Brands with Jason Barnard In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder…
SERP and SEO for Bands and Brands with Jason Barnard
TSP S7 Ep07: SERP and SEO for Bands and Brands with Jason Barnard In this episode of the Talking Sound Podcast host Christopher Jordan is joined by Jason Barnard, Founder and…
How to Trigger a Personal Knowledge Panel in Google
Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google…