Google + WordPress : Duo Gagnant Pour Votre Visibilité
WordPress est sans doute le CMS le plus populaire avec une part de marché près de 60%. Plus du tiers de tous les contenus web sont publiés par le biais de la…
5 heures de SEO | Bien se servir des Données Structurées pour le SEO
Vous avez écrit du contenu intéressant et pertinent et vous l’avez bien optimisé pour les moteurs de recherche. Nous allons vous montrer maintenant comment utiliser les bases du Schema.org et HTML5 pour présenter…
Brand SERPs Foundations Course: Introduction
Jason Barnard speaking: In this fundamentals course, we’ll focus on the things that are easier for you to optimize and look mainly at the results that are already on page one….
The Knowledge Panel Course: Building Google’s Confidence in Your Entity
Building Confidence in Google’s Knowledge Panel – Jason Barnard From Understanding to Confidence Jason Barnard emphasizes that once Google has understood who an entity is, what it does, and which…
The Knowledge Panel Course: How Google Chooses What Photos and Logos to Show
The Knowledge Panel Course How Google Chooses What Photos and Logos to Show Published: April 21, 2021Updated: April 21, 2025 Introduction In this lesson, Jason Barnard explains how to manage…
The Knowledge Panel Course: Getting Your Knowledge Panel to Show on Your Brand SERP
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking: Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the…
The Knowledge Panel Course: Managing People Also Search For and Related Searches
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly…
The Knowledge Panel Course: Getting Your Entity Into Google’s Knowledge Vault
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the…
The Knowledge Panel Course: How a Knowledge Panel Is Built
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a…
The Knowledge Panel Course: The Google Knowledge Extraction Algorithm
The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of…
The Knowledge Panel Course: What Information Does Google Show in Knowledge Panels?
What Information Does Google Show in Knowledge Panels? Jason Barnard speaking: Hi. What information does Google show in a Knowledge Panel? Obviously, that depends on the entity type and many other…
The Knowledge Panel Course: The Three Google Knowledge Algorithms
Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault….