Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what extent is there a crossover with Expertise Authority and Trust? How important is E-A-T? Now? In the coming years? AEO is all about Intent, Understanding and Credibility. To what extent do E-A-T and credibility tie into Understanding and Intent?