Get Started with Structured Content and Schema.org

Structuring your content model is key to achieve better content findability and enable you to reuse the information across different channels. A few weeks ago, we’ve got deep into Content Modeling with Cruce Saunders. Now, it’s time for a hands-on exercise to actually do some content modeling yourself.

So, let’s see how to do it by using WordLift’s latest feature called Mappings.

What are you going to learn from this webinar? In this 1-hour webinar, Andrea Volpini and Jason Barnard will show you how we have structured Kalicube’s content model starting from its archive with more than one hundred podcasts. A great wealth of content for marketers and SEO experts that’s now easier to find and to look into.

You will learn how to add schema.org markup to the ACF fields of your website. We will also discuss, together with Jason, how this will improve the quality of your content and help you build a knowledge graph around your content model.

Webinar published by Wordlift April 15, 2020. Host: Andrea Volpini. Guest: Jason Barnard, founder and CEO at Kalicube.