Knowledge Graphs & SEO: The next chapter | #KnowCon2020 Workshop

A talk by Dawn Anderson (Bertey), David Amerland (Davidamerland.com), Jason Barnard (Kalicube), Hamlet Batista (RankSense) &Andrea Volpini (Wordlift).

“Knowledge Graph” is an overloaded term

Today Knowledge Graphs are becoming mainstream, and as this happens, more and more people associate Knowledge Graphs with data models, semantics, knowledge management, and ontologies

For many other people, however, Knowledge Graphs still mean Google Search Info Boxes, panels, SERPs, and SEO (Search Engine Optimization)

They are all right

The term Knowledge Graph was introduced by Google to signify the huge improvement that semantic technology brought to its search engine

Over time, the extended search capabilities and components enabled by semantic technology have become namesakes for Knowledge Graph

While the term Knowledge Graph has more meanings than this, it’s useful to return to the source

The evolution of Knowledge Graph-powered Google search now extends to voice, assimilates information from JSON-LD markup beyond Wikipedia, and advances the state of the art in NLP (Natural Language Processing)

Let’s explore how this influences, and is influenced by, advances in semantic technology, where the evolution of SEO is headed, and what this means for knowledge graphs at large

Published by: Knowledge Connexions. Guests: Jason BarnardDawn AndersonDavid Amerland, Andrea Volpini. February 1, 2021.