Welcome to the Online Prosperity Show, and I’m your host, Prosper Taruvinga! You know, they say Google knows everything - but what if I told you that today’s guest actually knows more about how Google thinks than Google itself? Meet Jason Barnard, the mastermind behind Kalicube, the digital wizard who can shape what AI and search engines say about you.

From playing on the same bill as Bob Dylan to living on a tropical island for over a decade, Jason’s journey is anything but ordinary. He’s been a musician, a voiceover artist, a record producer, a game developer, an economist - you name it, he’s probably done it. But today, he’s the man who cracked the code on how to control online brand perception, helping businesses and individuals take ownership of their digital presence. Ever wondered how some people dominate Google search results while others struggle to be found? That’s Jason’s superpower.

In this episode, we’ll dive deep into his fascinating transformation - from punk rocker to Google whisperer. We’ll explore his early career, the obstacles he faced, and the defining moments that pushed him toward mastering online visibility. What does it take to influence AI and ensure that your brand story is told the way you want it? Jason will reveal his strategies, insights, and the invisible lessons he’s learned along the way.

And here’s a thought for you: If Google searched your name today, would you be happy with what it says? Drop a comment below and let’s see how many of us are truly in control of our digital footprint!

By the end of this conversation, you’ll not only understand how search engines and AI work, but you’ll also see why businesses that don’t take control of their online narrative are leaving opportunities (and money) on the table. Stick around as we challenge Jason to prove why he’s the go-to expert, why this matters now more than ever, and why you should care.

Oh, and before you go - next time, we’re talking about ideas that will allow you to live a happier existence. You don’t want to miss it! So share this episode with someone who needs to hear this, subscribe for more transformative content, and let’s take control of our digital destinies together!

Video by: The Online Prosperity Show | Livelong Digital. Host: Prosper Taruvinga. Guest: Jason Barnard. March 22, 2025.

Explore How Ai is Transforming Brand Narratives and Discover Strategies to Adapt Effectively.

Seizing Personal Branding Opportunities in the Age of Search and AI

[00:00:00] Jason Barnard: Hi, I’m Jason Barnard. I’m the CEO and founder of Kalicube. We’re a premium Digital Marketing Agency helping people with their Personal Brands. I’ve just been talking to Prosper, and on the show we talk about Personal Brand and brand in a world of Search and AI, how you can take control and how you can seize the opportunities if you’re an early adopter.

[00:00:21] Jason Barnard: Happy to see you there.

[00:00:38] Prosper Taruvinga: Ladies and gentlemen, welcome to another exciting episode of the Online Prosperity Show, your premier destination for exclusive insights from industry leaders and innovators. I’m your host, Prosper Taruvinga. Today we’ve got a guest whose journey is as diverse as it is inspiring. Now, Jason, how are you doing today?

[00:01:02] Jason Barnard: I’m doing very well. Thank you very much, Prosper. I’m in the south of France. It’s sunny and life is good. 

[00:01:08] Prosper Taruvinga: Absolutely. Paris, France and Paris is the land of love. And obviously everything else that comes along with it, arts, music. So it’s. 

[00:01:20] Jason Barnard: Yeah, it’s a great place to live. Lovely people, lovely food. Lovely weather down here in the south. I’m happy. Oh, and I still play music. We’ll be talking about that later on. Pardon my journey, and I still play music, play the double bass and sing songs, in the jazz club, which is right across the road. 

[00:01:40] Prosper Taruvinga: Absolutely. You know what I’m really jealous about there Jason?

Jason Barnard Turns A Punk Music Career Into Personal Branding Success

[00:01:43] Prosper Taruvinga: You see I’m in Melbourne and we can never talk about the weather because the weather changes drastically so much. And I think people in the far north in Queensland are actually, as we speak, experiencing a cyclone so that’s Australia for you. The land of, it’s a lucky country, they say. So yeah, you should enjoy wherever you are right now and for those that are tuning in right now, thank you so much for choosing The Online Prosperity Show for being the place where you want to learn and grow. Now, our guest today started off, yes, he was talking about music. So he was serenading audiences with his double base. And now he’s gone on to master the Digital Landscape. And, as you’ll notice, Jason has worn many hats from musician, voice actor, and now CEO of Kalicube, a trailblazing Digital Branding Agency, and we are not just talking any kind of branding where we’re putting a logo onto your website or things of that nature, but we are going to be talking a whole lot about Personal Branding and who Google says you are. So it’s going to be, 

[00:02:55] Jason Barnard: Yeah.

[00:02:55] Prosper Taruvinga: A fun episode for those, that are maybe getting started in business or those that are really well advanced in business because as you’ll notice, your Personal Brand, is what people say when you are literally not in the room and they’re scrolling and searching on the internet, and what does Google say you are. So it’s one of those things that we really need to be very, careful about. Now, Jason, I could go on and on and talk about things I’m not even qualified about. When I was contemplating this, episode, I was like, should I call this from punk to pig cells? Because that’s the journey that you, have. Tell us about the days of The Barking Dogs. 

[00:03:44] Jason Barnard: Yeah, it was a great start. In my professional career is playing punk folk double bass in the streets of France, and then we moved up to playing gigs in, bars, and then we moved up to concert halls and festivals, and we played, alongside Bob Dylan, for example. So we went from begging in the street to playing with huge international stars like Bob Dylan. And it was really fun and we made money. We actually made a living playing punk folk music live in front of audiences traveling around Europe.

[00:04:26] Prosper Taruvinga: That is something else and congratulations. obviously there’s people like Ed Sheeran, they also started on the streets and then ended up, playing really live, wembley stadiums and things of that nature, and that’s the path that you guys did, but Bob Dylan. That’s really, close to real celebrity right there, so yeah. Yeah, we should be. 

[00:04:48] Jason Barnard: No, that. I should be proud, No, I am very proud. We made four music albums, sold 40,000 played in front of, well over a hundred thousand people in the time we played. It was a success and it was a lot of fun. And then at the end of that particular career, I segwayed into making cartoon TV series for kids.

[00:05:13] Jason Barnard: And that once again, started from nothing. built it up, and ended up making a TV series with ITV International, Radio Canada, playing on Playhouse Disney in 25 countries. 

Why Unique Names and Consistent Digital Footprints Matter in the Age of AI

[00:05:28] Prosper Taruvinga: Fantastic, But, I’m still a little bit hung up on the band name, The Barking Dogs, is that the reason why Baja Men sang that song who let the dogs out? ‘Cause you guys were really tearing the towns up. 

[00:05:45] Jason Barnard: Possibly that would be a lovely story if it were true. The Barking Dogs was a fun name for a band. And I’ve since discovered there are multiple bands with the same name, and that immediately plays into this. Which is how do you control what Google says about you and what AI like ChatGPT says about you?

[00:06:07] Jason Barnard: And that problem of ambiguity is huge because how does Google or the AI, ChatGPT, understand which of the four bands who are called The Barking Dogs is mine? Which of the albums we recorded, which are the songs, which are the right photos for us and not the other bands with exactly the same name. And for a person it’s even worse.

[00:06:30] Jason Barnard: Jason Barnard is relatively not so common, and yet there are well over 3,000 Jason Barnards in the world. How on earth does Google understand? This Jason Barnard is different from the one who’s a CEO of a company in Canada, is different from the podcaster in the UK, is different from the circus clown in South Africa.

[00:06:54] Prosper Taruvinga: And also, while looking up The Barking Dogs, there’s pictures of a literal barking dog. And AI is not going to be able to differentiate all of that. And you start receiving messages from vet people or from dog trainers saying, yeah, how do, how do you make your dog bark less, or not bark at strangers or people that come to your door and things like that?

[00:07:20] Jason Barnard: A hundred percent. And with company names, it’s a similar problem. You give your company a name that’s, that could mean something else. Yellow door is one I use a lot as an example. How does AI or Google understand that? You don’t mean a yellow door, you mean the company Yellow door. So from our perspective, number one, we need to think about how we name our companies.

[00:07:42] Jason Barnard: We can’t choose how we are named ourselves, although we can actually change our name if we want to and Kalicube offers those services. If you choose to rebrand yourself, add a middle initial, that will immediately reduce the ambiguity. We had a client, Olga Zarzeczna, who changed her name to Olga Zarr and we rebranded her online.

[00:08:01] Jason Barnard: So what we then do is make sure that your digital footprint is consistent so that Google and AI and indeed your human audience understand your new name. Get used to your new name, relate to your new name, and it’s up to you. And that’s, I think, the point I was trying to make, initially is we often, or I find people sit back and say, Google’s going to figure it out. ChatGPT will figure it out. It’s not my responsibility. I would argue it is your responsibility and it’s an existential question. How Google and AI understand and represent you, what they say about you. As you said, when you are not in the room, when somebody who might want to work with you is talking to ChatGPT or to Google. What do those machines say about you?

[00:08:52] Jason Barnard: Make sure it’s what you would say about yourself, and that’s what we do at Kalicube. And for me, that’s an existential fundamental question for all of humankind. 

[00:09:04] Prosper Taruvinga: Absolutely. I love that so much because so many people think the information that you type into Google is just, yeah, there’s people sitting behind. I want you to think like the Wizard of Oz or like some sort of exchange where people are just going, oh, this person is looking for Barking dogs.

[00:09:22] Prosper Taruvinga: Let me connect them with these photos and things of that nature. No, all that information actually comes from our websites and comes from our, you know, our inputs into the internet, and then Google then just puts it all together and says, this looks nice and neatly packaged. Maybe let me put it across there so that people can find it.

[00:09:41] Prosper Taruvinga: And it’s not. 

[00:09:43] Jason Barnard: And yeah, no, a hundred percent. And you mentioned websites. Number one is most people don’t have a personal website, so Google and AI have no reference point. Number two is people who do have a website think that Google and AI are just going to believe whatever they say, and they don’t. What they will do is look at what you have on your website and then go around the web and see if everybody else agrees with that, and if they do, your brand message is represented correctly by those machines when they’re talking to your audience when you are not in the room.

[00:10:15] Jason Barnard: So you need multiple things. Number one is build a website for yourself. State exactly the facts about you, your brand narrative, what you want to be known for, how you want to be understood, what you want these machines to say about when you, when you’re not in the room. And then make sure that all of your Digital Footprint, everything you write, everything anybody else writes, corroborates what it is you’re saying on that website that you have, which we call at Kalicube, the Entity Home.

Why Your Digital Footprint Matters More Than Ever in the AI Era

[00:10:42] Prosper Taruvinga: Absolutely. I quite like that because so many people, they start this businesses and just because the people in their area know about what they do, they think that’s what everybody else says, but there’s a whole slew of other things that need to happen behind the scenes. all those links that come from repeatable sources that Google takes as a shorthand to say, Hey, if this, audience is saying this about this person, then it must be legit and then start to create somewhat of a use case on that. But what people don’t quite realize as well, Jason, is Google lied to us. I don’t know if you, you compare with this, statement because do you know in actual fact how much of the internet they have up until today managed to index?

[00:11:36] Jason Barnard: No. I bet you’re going to tell me. 

[00:11:38] Prosper Taruvinga: Fantastic, but we could play a game. How much do you think they’ve managed to index, knowing what you know about how the internet works and things of that nature? 

[00:11:48] Jason Barnard: 20%. 

[00:11:50] Prosper Taruvinga: That’s a fair guess, but they’ve only managed to do 5%. 

[00:11:55] Jason Barnard: Wow. Okay. 

[00:11:57] Prosper Taruvinga: Yeah. So the world has been running on just 5% of information for the last say, decade or so, or maybe 20 years since Google has been on.

[00:12:08] Prosper Taruvinga: Now, with the advent of AI, which can index a website immediately, what does that present for the information stream that we are now in, in the work that you’re doing, Jason? 

[00:12:21] Jason Barnard: What AI is doing is reducing the amount of information that they’re using. So if we look at ChatGPT, its initial launch was simply the websites and the information it had been drained on.

[00:12:36] Jason Barnard: It could only answer from its existing knowledge, which was fixed, and now they’ve had search results. So what it will then do, as you rightly said, is go through the search results, summarize them using its previous knowledge to help it to summarize. One of the problems it has is fact checking, knowing if something is true or not, and it’s ChatGpT right now struggles with that. But that brings me to the fact that all of these AI, all of the Search Engines function on the same three technologies. The large language model chatbot like ChatGPT started as, search results like Bing or Google, and a Knowledge Graph, which is a machine readable encyclopedia.

[00:13:22] Jason Barnard: So Knowledge Graph would be the Wikipedia for a machine so that it can fact check. But Wikipedia is 6 million articles and Google’s Knowledge Graph, it’s machine readable encyclopedia is 50 billion. 

[00:13:42] Prosper Taruvinga: Yeah. 

[00:13:43] Jason Barnard: So what we have is google search plus Google AI plus Google’s Knowledge Graph machine readable encyclopedia mixed together bring what Google are launching in, in America right now.

[00:13:56] Jason Barnard: Google Learn about, which is ChatGPT on steroids. It’s the ChatGPT killer. And when you ask it a question, it gives you the answer, it gives you context, it gives you follow up questions, and it gives you the different aspects and ideas about where you want might, you might want to research next. So I would now start to say we’re moving from search to research.

[00:14:20] Jason Barnard: And when the machine controls the research or the conversation they’re having with the person, you as a business leader or a business owner, needs to be even more in control than you were before. And that website and Digital Footprint are the foundation for all three of the technologies ChatGPT, Google, and Microsoft are using Search Results, Large Language Model, chatbot, and Knowledge Graph.

[00:14:50] Jason Barnard: And your digital footprint defines how those three technologies interact and what these machines are saying about you or your company when you’re not in the room. 

Jason Barnard Creates Global Cartoon Success, Then Shifts to Influencing AI

[00:15:03] Prosper Taruvinga: Jason, I don’t know if I’ve read about you being on a tropical island somewhere. 

[00:15:09] Jason Barnard: Yes. 

[00:15:10] Prosper Taruvinga: Relaxing and having fun. Do you know what I mean? You could have just stayed there because now the world is going to get loud, it’s going to get noisy and, things of that nature. I was just happy being an internet explorer, that those days were easy. I could just have one website to go to and , that was easy, 

[00:15:31] Jason Barnard: Yeah, I, moved to Mauritius, which is just off Madagascar in the Indian Ocean in the year 2000 with the cartoon characters that we created with my ex-wife, 

[00:15:43] Jason Barnard: called Boowa and Kwala. and he wants to go and look that up. B-O-O-W-A-K-W-A-L-A. And we created a cartoon sitting on the beach under a palm tree, and lived there for 13 years. It was idyllic. It was delightful. And we made these cartoons with ITV International, played on Playhouse Disney whilst living a dream life in a tropical island under the coconut trees sitting on the beach. Fact. 

[00:16:12] Prosper Taruvinga: I would so want that life any other day instead of having to sleep with one eye open these days just trying to figure out what’s next in the ChatGPT universe. And what are the tools that have been designed that could take my job away. 

[00:16:28] Jason Barnard: Right. Well, I actually like both. I really enjoyed being a cartoon maker and I did the voiceover for the cartoons. I played, I wrote the songs. I sung the songs. I played the music.

[00:16:43] Jason Barnard: I really enjoyed it. Creative. Delightful. I did big deals with big corporations for, this worldwide global cartoon series. the website delivered a billion pages in 2007. Wow. That’s competing with the BBC, that’s competing with PBS, that’s competing with Disney online. That was huge and I loved it. And right now what I love the most about what I’m doing is I’m looking into the brains of Google’s algorithms and AI like ChatGPT, Siri, Alexa, and so on and so forth.

[00:17:22] Jason Barnard: And understanding how they think and understanding how I can change their perception of the world and being able to do that is I find it a lot of fun. But it’s also very powerful. And once again, it’s an existential question, and I think I’m doing something fundamentally good in that I’m giving people or allowing people to take that control from the machines about how they’re represented, what these machines say about them when they’re not in the room.

[00:17:57] Jason Barnard: And here, if you look, you can download the free guides, ka cube.com, K-A-L-I-C-U-B-E.com/guides. And you can do it for free. We share how we do it for free and where we make our business is by helping people who understand that their time is valuable and that they want us to do it for them so that they can get on with running their business.

Leveraging Personal Brands Over Company Brands: How Emotional Connection and Online Perception Drive Business Success

[00:18:20] Prosper Taruvinga: Absolutely, because as we were talking earlier on the Personal Brand has really taken over. If you look at Elon Musk and Tesla. Elon Musk will probably have four or more millions of followers just on his Personal Brand alone, and he can move from different industry to different industry, and he’s following, follows him. But when people follow a company brand, they’re just stuck to that particular business and whatever produce that they have. And, it’s one of those things. Can you maybe speak to that, and how people are literally leveraging the clouds that they now have as a Personal Brand than they would as a company brand?

[00:19:06] Jason Barnard: A hundred percent. I’m actually the walking, talking epitome of this. My Personal Brand drives 80% of Kalicube’s business. People talk to me and what I’m saying and my personality and who I am resonates with them. And they come to do business With Jason Barnard, guy in a red shirt. Kalicube is great and the team Kalicube is amazing.

[00:19:36] Jason Barnard: And when people work with us, they’re working with the people on team Kalicube. They’re working with Allyssa who does the production. They’re working with Deannie, who is the client facing client support. They’re actually working with the people. So Kalicube is a concept and it’s a lovely concept and it’s friendly and it’s delightful, but it doesn’t have the personality or the emotional attachment that I would have or Allyssa would have, or Deannie would have.

[00:20:02] Jason Barnard: And you talked about pivoting and that’s actually how I got into this particular niche because when I stopped the cartoons and moved back to France, if you searched on Google, it said Jason Barnard is the voiceover artist in cartoons, and he played the role of the blue dog. And I was looking to pivot into digital marketing at the time, and my realization was that I was leaving hundreds of thousands of dollars on the table because after the meeting with a potential client, they would Google me. So the meeting would go brilliantly. The person would say, brilliant, I really want to work with you. This is absolutely perfect. Jason. You obviously know what you’re talking about. I walk out of the room, they would Google me and I would say, ah, but he’s a voiceover artist, not a digital marketer.

[00:20:56] Jason Barnard: And then they wouldn’t sign the deal. So I went and figured out how I could get Google to change its perception of me. So that when you searched my name, it said Jason Barnard is an authoritative, credible digital marketer. So I pivoted my career by pivoting Google’s perception of me and what it was saying about me as I walked outta the room from a meeting.

Building Trust Online: Crafting Your Story for Google and ChatGPT to Share

[00:21:22] Prosper Taruvinga: No, Jason, you would understand this. I don’t know if it’s the same in the cultures that you’ve been around all things of that nature. Here in Australia, we have what’s called tall poppy syndrome, where people don’t necessarily want to talk about themselves or brag about the things that they have done and things of that nature, and I find that it really presents some sort of resistance to people wanting to put their message and their stories out there. They would rather have other people brag about them or talk about them, and I feel like not a lot of people will talk about your business or your story or your message as much as you would personally do it yourself. Now, you mentioned that you were losing jobs because of the perception that Google had for you, what sort of steps did you take now to start drifting and changing that perception? Because I think a lot of people would want to know that. 

[00:22:19] Jason Barnard: Right. Yeah. Once again, the guidance explain all of this in detail. I’ll tell you the really quick one minute story.

[00:22:26] Jason Barnard: Create your own website, tell your own story. Make sure that everything around the web corroborates the story you are telling on your website. Link from your website to every resource that corroborates what it is you’re saying on your website and back from that resource to your website, and the machine will understand.

[00:22:46] Jason Barnard: And then as you said, you don’t need to shout your own glory to the skies because Google and ChatGPT will do it for you. And if you look at Google and ChatGPT, they’re the biggest influencers in the world. If you’ve got somebody on YouTube with a million followers, they’re a huge influencer. But ChatGPT and Google are having billions and billions of niche conversation with billions of people every single day, and the billions of people talking to ChatGPT and Google use them because they trust them. So ChatGPT and Google are giving advice, recommendations about what you should do and the best solution to your problem. So from that perspective, you want to make sure that these huge influencers say the right thing about you when they’re recommending the best solution to their users when you are not in the room. Build your own website. Give your version of the story. Make sure everything around your digital footprint corroborates that link back from one to the other as much as you possibly can, and the machines will understand.

[00:23:51] Jason Barnard: It’s as simple as that. So it’s a very simple solution to a very complex problem. What we’ve done at Kalicube is built a system where I’ve got a tech layer and a data layer, 3 billion data points that does all of this 100% on the nail. Never gets it wrong. That’s why you want to work with Kalicube and not DIY.

Controlling Your Digital Narrative: How Kalicube Pro™ Helps Manage Online Reputation and Correct Misattributions

[00:24:15] Prosper Taruvinga: Absolutely. While you’re talking, I just had a glance and I’ve noticed that it’s changed the way that it’s now presents the information. There’s like photos, there’s all the videos that we’ve done. There’s like a whole about a section and they’re all extrapolating that information from profiles that I didn’t know I had.

[00:24:44] Jason Barnard: Yep. And what the Kalicube Pro platform does is it automatically goes out and finds all of these platforms. And then I’ve got an algorithm that prioritizes them according to how important they are to Google and AI. So you don’t waste time correcting platforms that the Google and a and the AI don’t care about. You correct and update the platforms that they do care about. You don’t waste time. 

[00:25:11] Prosper Taruvinga: Okay. And you would now notice that now that we literally are the most documented generation, my heart is outside. You know what I mean? You can’t be like the old guys that would say, oh, we used to walk 500 kilometers up a hill and back in the snow and things like that.

[00:25:31] Prosper Taruvinga: People would just look it up that happen, did that okay? And things like that. But I want to ask this from you, Jason. Your journey hasn’t been without its own challenges, okay. And you’ve had personal traumas, and things that happened along the way, but obviously your resilience has led you to where you are. Now, so many people would probably not want some of those things to resurface. And is there a way that can be controlled with your platform? Because some things may no longer be a part of people’s journeys and experience. 

[00:26:10] Jason Barnard: Yeah. Now we’re looking at Online Reputation Management. It’s saying, this part of my life, I don’t want to be pushed to the full.

[00:26:17] Jason Barnard: And if you go back to my example of when Google represented me and said, when I wasn’t in the room, Jason Barnard is a voiceover artist for Cartoon Blue Dog. It’s not that I’m ashamed of it, it’s that I don’t want it to be the first thing that people see. So if it had been something that I was embarrassed about, I could actually suppress it because I can change Google’s perception and Google’s opinion of what is important and relevant.

[00:26:43] Jason Barnard: So yes, we can control that. So that would be Online Reputation Management, a bad court case, bad article, somebody who’s hating you and putting out content that doesn’t represent your true being. We can remove that or push that right down the Google Search Results and get it out of ai. But I’ll give you another slight twist on this that most people don’t think about.

[00:27:11] Jason Barnard: Even if it’s not my problem, even if it’s not me doing something untoward, it can still be a problem. And I’ll give you an example. In 2015, I had got Google to say exactly what I wanted about me. All of a sudden, right in the middle of the results, it says, Jason Barnard caught speeding down the motorway, 150 miles an hour, went to prison. It wasn’t me. Of course it wasn’t me, but anybody reading that webpage, anybody seeing that Google Search Result would imagine it is me. So I had to do Reputation management on myself, even though I didn’t have a problem with my own reputation. It was my namesake who had a problem with their Reputation.

[00:27:56] Jason Barnard: Google was mixed up. That’s a huge problem people don’t think about. 

[00:28:00] Prosper Taruvinga: So it would be very unfortunate to be a John Smith right now. 

[00:28:04] Jason Barnard: Yes, exactly. And so yes. Think about your name and think about how common it is. The more common it is, the more probable it is that Google and the AI will make a mistake and mix things up, potentially tagging you with something negative that you didn’t do. So be afraid. Be very afraid. Importantly, sorry. importantly there as well just occurs to me if you don’t already have a grip on that website, digital footprint idea I mentioned earlier on, it’s going to take you six months to a year, perhaps more to solve that problem. If you already have a grip, you can sort it out in a month.

[00:28:57] Prosper Taruvinga: Wow. This is remarkable. This is remarkable stuff. So in any case, what you’re saying here is we shouldn’t leave our most valuable assets in the hands of the machines because the machines will do what they feel necessary at that particular time. So we shouldn’t even trust these AIs to self-drive then because who knows where they’re going to be taking us there adjacent. 

[00:29:24] Jason Barnard: A hundred percent. Absolutely. Yes. And the machines get it wrong. We have data in Kalicube with the 3 billion data points. 6% of people are misrepresented factually by Google. 20% are not represented in a way that reflects favorably on them and 50% have no control at all over what Google is saying about them and the AI is saying about them because they don’t have a personal website. 

Why Building and Controlling Your Website Is Essential for Success

[00:29:56] Prosper Taruvinga: So just starting off from your website is where most of the stuff then becomes and it’s easier for you to then own whatever media you have which then exactly puts you in the right direction. See? So some listeners might just think, oh, in Australia we have a statement, oh, it should be all right. What sort of advice have you got to people that just think, oh, it will sort itself out or things of that nature? 

[00:30:27] Jason Barnard: Don’t expect the machines to do you any favors. You need to create the situation where they’re going to do your favors. They’re not going to do it out the kindness of their heart and creating a website seems like this incredibly big project, and it can be. We’ve had clients come to us and say, I’m building our website. It’ll be ready in a month. Six months later, it still isn’t done. So we actually include the website in our services. So we take all of the weight off your shoulders.

[00:30:55] Jason Barnard: We build the website, we build it with our tech, we build it using our data, and then we take control of what Google and AI are saying about you when you’re not in the room on your behalf. And that’s very powerful because then you don’t even need to worry about it. You don’t need to invest your time, you don’t need to invest your resources.

[00:31:14] Jason Barnard: And more importantly, you don’t need to invest your head space. We take all the weight off your shoulders. 

How to Connect with Kalicube and Transform Your Brand

[00:31:20] Prosper Taruvinga: Absolutely. Absolutely. Now, for those that have been convinced and they’ve heard from the man in the red shirt and they’re thinking to themselves, I really need to do something about this. What are the steps that they can get started with Kalicube? 

[00:31:36] Jason Barnard: Visit kalicube.com. K-A-L-I-C-U-B-E.com. And in the services menu you’ll see the different services that we offer. You can also, go to jasonbarnard.com or search me on Google or ask ChatGPT. Here we go. You’ve got a little QR code to Google me or to ask ChatGPT and get in contact and, talk to us about how we can help.

[00:32:00] Jason Barnard: We’d be delighted to help. From my perspective, we’ve helped dozens of clients in the last year, hundreds over the last few years, and I personally have built a thousands of Search Results on Google to say exactly what I want it to say, including for my band, The Barking Dogs, for the cartoon characters, Boowa Kwala, and for all of the different music albums and the films.

[00:32:29] Jason Barnard: I’ve been doing this for 13 years now. We’ve got the tech, we’ve got the data, and now we’ve got the experience with the Kalicube team. I’m sorry I interrupted you. 

Navigating the Risks of AI-Generated Fake Personas in Personal Branding

[00:32:40] Prosper Taruvinga: No, that’s all right. That’s all right. But, and I will definitely make sure that all those links are in the show notes below, just so that people can get to find you and just rewind a little bit so you can scan the QR code that Jason has been showing you on the show notes there.

[00:32:59] Prosper Taruvinga: All right. 

[00:32:59] Jason Barnard: There you go. The QR code again. 

[00:33:04] Prosper Taruvinga: Absolutely fantastic. Now, just me playing the devil’s advocate here, what are the chances now that we’ve always had problems with the princes from Nigeria that had seemingly been showing up just on email with what you’re saying, this is how people can actually start crafting personas that are actually non-existent and can actually start existing in a world where if you receive an email and then you look it up and it sounds legit and looks legit and it actually is legit and things of that nature. What also are the dangers that come with this side of Personal Branding creation, that people should also be very cognizant about.

[00:33:55] Jason Barnard: Yeah, you’re right. That is something that people can potentially do. the good news is it’s very difficult to do, to the extent that ChatGPT or Google will give you an extensive answer. So on somebody who doesn’t exist is very difficult. And luckily for the world at Kalicube, we don’t do that.

[00:34:17] Jason Barnard: So the first thing to look at is the answer extensive? Does it contain language that makes you believe that there’s a human soul behind it? Because whatever we think about AI and Google, it doesn’t have a soul, but it will reflect a soul. And as human beings we have that. So you can read the results, and if it looks too robotic, it probably is robotic. Either because the machine hasn’t understood the real person and hasn’t got reflection of their soul or because the person doesn’t exist. But truly, I wouldn’t freak out about that too much right now because building a fake persona to the extent that AI and Google will represent them and present them in a way that would come close to tricking you, is an incredibly difficult task and a big task.

How Being Ahead in AI and Knowledge Panels Can Give You a Competitive Edge

[00:35:14] Prosper Taruvinga: Absolutely. Now that you’ve cleared that, now, it makes it a whole lot easier for people to understand the extents of where this technology can go. But you’ve been in the game for all this time now. You’ve seen all the changes and it’s still relatively young and new. But what can people be excited about with what’s coming and what are the possibilities or the potentials of this tech that you at Kalicube coming up with?

[00:35:42] Jason Barnard: Well, the opportunities are enormous because we’re talking about the dangers of misrepresentation. We’ve been talking about being sure that you’re not being seen to be something you’re not. For example, speeding down the motorway 150 miles an hour. The flip side of that, of course, is the early adopters.

[00:35:59] Jason Barnard: The people who get this right now are going to be the people who are prioritized by the machines. So there are huge opportunities. So if you now go to ChatGPT and you say, what is a Google Knowledge Panel? It will answer and it will probably cite myself or Kalicube at some point. If you then say, who are the leading experts in the world to get a Google Knowledge Panel, my name always comes up number one. When you are asking for a recommendation for somebody to help you with answer engine optimization or getting a Google Knowledge Panel, Jason Barnard is the first name that comes out of these machines today. I’m way ahead of the curve. Once you’re ahead of the curve, it’s going to be very difficult for anybody else to catch up.

[00:36:42] Jason Barnard: So the opportunities for early adopters are huge. Seize them today because today is that window of opportunity. Don’t miss it. 

[00:36:50] Prosper Taruvinga: Absolutely first mover advantage. it’s always the one thing that actually makes the name stick or the person, and especially if you are owning the category yourself.

How Google and AI Reflect Your True Self and Why That Matters for Your Business

[00:37:02] Prosper Taruvinga: Can you imagine if you’re the landscaper in your area? By the time all there, the landscapers leave their tools and start working on the internet side of things that will take days and yeah, so you can literally take advantage of the next wave of traffic. That’s coming our way now, Jason.

[00:37:23] Prosper Taruvinga: I could go on and on and talk about all of this. 

[00:37:26] Jason Barnard: It’s great, isn’t it? 

[00:37:27] Prosper Taruvinga: And by the time we’re done with this, there’s probably 30 or 40 new things we all need to redo this video about because the technology’s moving very fast. I can’t thank you enough for the time that you spent with me on the call today.

[00:37:42] Jason Barnard: Thank you, Prosper. That was absolutely delightful. 

[00:37:45] Prosper Taruvinga: Absolutely. Now for those that are watching, thank you so much. I want you to put in the comments below. Have you Googled yourself lately? Because I did that myself and I was like, whoa, this is something else. I’ve never seen this. Now I actually had to cut this call short because I now want to see what Google is saying about me.

[00:38:06] Prosper Taruvinga: So thank you so much for sharing your multifaceted journey with us there. I think your story just reminds us of the diverse experiences that can actually converge into some sort of unique but impactful career. All you’ve always been doing was in search of your true self, and now you’re giving that back to Google so that they can index you in the best way possible.

[00:38:29] Prosper Taruvinga: So there you go. Half of the time. 

[00:38:33] Jason Barnard: Google and AI can reflect my soul. So my diverse life is what makes me human, what makes me real. And Google and AI represent it very well. 

[00:38:46] Prosper Taruvinga: Absolutely. Absolutely. So if you’re on a path or a quest of self discovery, maybe just start by Googling your name, because you never know what you’re going to find.

[00:38:58] Prosper Taruvinga: And for those that are listening right now, if you found inspiration in today’s episode, just start considering how controlling your own digital narrative could literally transform your business. As Jason has said, if you are the first mover in your industry, you literally could be the one that will be cleaning up for a very long time up until the competition catches up.

[00:39:21] Prosper Taruvinga: And while you edit, don’t forget to subscribe to the Online Prosperity Show for more insightful content like this. And until next time, bye for now.