A Digital Ecosystem is the complete network of digital assets and online touchpoints that collectively represent a brand, including its website, social media profiles, articles, podcasts, videos, and online reviews. Digital Ecosystem is a synonym for Digital Footprint.
How To Transform Your Brand SERP Into Your Personal Business Card Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between...
The Tim Heale Podcasts S3 E84 Jason Barnard In this episode I chat with Jason: Jason Barnard is an author and digital marketing consultant. He specialises in Brand SERPs (what...
” Three reasons your Brand SERP is the single most important KPI in your digital strategy – your new business card: Everyone who is important to your business is googling...
Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect...
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features....
Why third-party results can help - or hurt - your Brand SERP Some results on your Brand SERP are only partially under your control. Jason Barnard explains that these third-party...
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence...
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...
The Fundamentals of Brand SERPs for Business by Jason Barnard The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Jason’s first book: “The Fundamentals of Brand SERPs for Business” Dozens of Amazing Reviews Your...
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...
12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...
Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...
Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.