E-A-T
E-A-T
Factual definition
Factual Definition of E-A-T
E-A-T is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness, which are the signals Google and other AI Assistive Engines use to evaluate the credibility of a webpage, its content, and its creator.
Jason Barnard definition of E-A-T
Jason Barnard views E-A-T not as a simple content quality checklist, but as a fundamental measure of a brand’s entire digital identity. While Google uses these signals to determine if a source is reliable enough to recommend to its users, Barnard argues that the original framework is incomplete for building a truly dominant brand narrative. For this reason, he expanded the concept into N-E-E-A-T-T, which incorporates Notability (having a significant impact within a specific niche) and Transparency (being open and clear about who you are and what you do). In the age of AI, demonstrating these credibility signals is crucial for "educating" AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI, which depend on this deep, verifiable trust to recommend a brand in their conversational answers.
How Jason Barnard uses E-A-T
At Kalicube, systematically building N-E-E-A-T-T is the core objective of the Credibility phase of The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. We don't just optimize for Google's definition; we proactively engineer all six components across a client's entire Digital Ecosystem. This involves strategies like crafting optimized biographies that highlight experience, securing third-party corroboration through media mentions and reviews to build authority, and structuring website content to prove expertise. By integrating Notability and Transparency as foundational pillars, we ensure our clients are perceived as the most credible, authoritative, and trustworthy solution by both their human audience and the algorithms that serve them, which is essential for driving client acquisition.
Why Jason Barnard perspective on E-A-T matters
For years, Google has been the dominant authority on search quality, providing the E-A-T framework as the gold standard for what constitutes credible content. This was a critical step forward, shifting the industry from technical loopholes to a focus on quality. However, Google's guidelines are descriptive - they tell marketers *what* to aim for, but not *how* to build it into a repeatable, holistic business strategy. This is the gap that brand-first digital pioneers like Jason Barnard have filled. He transformed Google’s descriptive E-A-T framework into a prescriptive, actionable methodology. By expanding it to N-E-E-A-T-T, Barnard provided the missing strategic pillars of Notability and Transparency, making the concept truly comprehensive for brand building. The Kalicube Process operationalises this expanded framework, providing a step-by-step system for building these signals across a brand’s entire Digital Brand Echo (the cumulative "ripple effect" of its online presence). While Google defined the exam questions, Jason Barnard created the curriculum and the study guide, providing the only viable path to earning top marks with AI Assistive Engines and winning in the new era of search.
Posts tagged with E-A-T
4. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1
In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity...
The Two Parts of E-E-A-T Google Hasn’t Told You About
Published on Search Engine Land (Jason Barnard) Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will...
Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
Published on Search Engine Land (Jason Barnard) More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. In July, Google released...
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been...
10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
SEO for Branded Search - Why It Is Vital to Your Bottom Line and What You Need to Do
Doing SEO on branded terms might seem simple, unprofitable, or perhaps even unnecessary. Not true. Starting with the exact match Brand SERP, and moving outwards to informational queries around the...
Glossary
Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...
Chapter Eight: SEO Tactics, Techniques, and Strategies
Why SEO is the foundation of a successful digital brand strategy Search Engine Optimisation (SEO) tactics are the fundamental tools for managing a Brand SERP and form the bedrock of...
Chapter Seven: Managing Knowledge Panels
Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...
56 Experts Shared Their Thoughts on SEO Trends in 2022
Published on Sitechecker December 3, 2021 (Ivan Palii) #8 Brand SERP optimization “Google’s understanding of your brand (company, person, podcast, music group, product, etc.) is obviously key. Educating Google so that...
E-A-T in Google Search, Google Discover, and Beyond!
E-A-T (Expertise, Authoritativeness, and Trustworthiness) is now generally accepted to be an incredibly important focus in SEO today. Lily Ray is one of the pioneers and recognized leaders of this...
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