Personal Brand

Personal Brand

Description

A personal brand is the widely recognized and consistent perception of an individual based on their expertise, values, actions, and the overall experience of engaging with them, both online and offline.

Posts tagged with Personal Brand

Google is a Child Thirsty for Knowledge. We Need to Educate It.

Jason Barnard, The Brand SERP Guy®, always wears red at events, on webinars and in his photos. Why? Red has multiple symbolic meanings, but what is the meaning behind it...

AIAuthoritative SourcesBrand+28 more
Sep 23, 2022 Jason Barnard

How to Perfect Your Brand Messaging on Google Search

Jason Barnard is an author and digital marketing consultant who specializes in Brand Search Engine Results Pages (Brand SERPs). He helps brand managers upskill in SEO and marketing techniques to...

BrandBrand SearchBranding+10 more
Jul 28, 2022 Jason Barnard

How to Perfect Your Brand Messaging on Google Search

Jason Barnard is an author and digital marketing consultant who specializes in Brand Search Engine Results Pages (Brand SERPs). He helps brand managers upskill in SEO and marketing techniques to...

AmazonBrandBrand Search+13 more
Jul 28, 2022 Jason Barnard

How Google Universal Search Ranking Works - Darwinism In Search

Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....

BingBrandBrand SERP+25 more
Feb 28, 2022 Jason Barnard

Google Knowledge Graph: Online Reputation Management feat. Jason Barnard 

Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...

BingBrandBrand SERP+39 more
Dec 16, 2021 Jason Barnard

strategic approach to seo with jason barnard

019 strategic approach to seo with jason barnard jason barnard, the brand serp guy®, is the founder of kalicube® and a regular conference speaker on seo. this episode is about...

AIBingBrand+47 more
Jun 8, 2021 Jason Barnard

How to Get A Personal Brand Panel: A Conversation with Jason Barnard

Mike and Mary are joined by Jason Barnard of Kalicube® to discuss the tactics a business owner or employee might take to obtain a Personal Brand Panel. Video by: Local University. ...

BrandBusinessJason Barnard+3 more
Jun 7, 2021 Jason Barnard

SERP Features Course: Triggering and Maintaining Twitter Boxes

Jason Barnard speaking: Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything...

BrandBrand SERPBusiness+11 more
Apr 21, 2021 Jason Barnard

SERP Features Course: How Ranking Works (How Rich Elements Get Onto Your Brand SERP)

Jason Barnard speaking: How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and...

BingBrandBrand SERP+19 more
Apr 21, 2021 Jason Barnard

Learn from the Show with Jason Barnar‪d‬

Throwdown Podcaster Jason Barnard, host of With Jason Barnard Grow as a podcaster Grow your audience Pick the platform that you like Grow your return on investment [00:00:00] Elzie D. Flenard...

BingBrandBrand SERP+17 more
Mar 15, 2021 Jason Barnard

Knowledge Panels Seen From an International Perspective

You might think that the Knowledge Panel that shows for a search on your brand name (or personal brand name) is the same for everyone, wherever they are in the...

BrandFarGoogle+3 more
Mar 11, 2021 Jason Barnard

Crafting your brand SERP - best practices from Jason Barnard, THE Brand SERP guy

Published on SE ranking April 03, 2020 (Svetlana Shchehel) These are citations of Jason Barnard’s work: “The crucial fact here is that every type of searcher is either already doing...

BrandBrand SERPBusiness+9 more
Mar 7, 2021 Jason Barnard
Related Pages:

Entrepreneurs winning the game in Google and AI with their Personal Brand

The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....

AIAmazonBrand+13 more
Jun 13, 2025 Jason Barnard

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+51 more
Mar 22, 2025 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+23 more
Oct 2, 2024 Jason Barnard

Speaking

A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...

AIAI SearchAssistive Engines+19 more
Sep 24, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

AIAI Assistive EnginesAI-Driven+45 more
Sep 17, 2024 Jason Barnard

Kalicube SAS

Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...

AIBrandBrand Management+26 more
Sep 9, 2024 Jason Barnard

Jason Barnard – serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator

Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

AIAI-DrivenBrand+32 more
Nov 3, 2023 Jason Barnard

Companies founded by Jason Barnard

COMPANIES FOUNDED BY JASON BARNARD Jason Barnard A Serial Entrepreneur Shaping Industries for Over Three Decades Kalicube® Pioneering Digital Branding in the AI Era Founded in 2015, Kalicube® is a premium Digital Branding Consultancy that empowers entrepreneurs and business leaders to take control of their online presence with AI-driven precision. As CEO and Founder, Jason...

AIAI-DrivenBrand+23 more
May 3, 2022 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+37 more
May 19, 2016 Jason Barnard