Rich Elements is a term coined by Jason Barnard to describe enhanced features in search engine results pages (SERPs)—such as Knowledge Panels, featured snippets, video boxes, and image carousels—that go beyond traditional blue links to provide more visual, structured, and interactive information. Rich Elements is a synonym for SERP Features.
Jason Barnard speaking: Improving other results you partially control. What’s the situation? We’ve looked at social media sites and that’s a pretty obvious set of sites where you have some control....
Jason Barnard speaking: Improving the results you partially control: social media. Now, what’s the situation? Here we have part of the first page of results for Ben and Jerry’s. Looking at...
Jason Barnard is the CEO of Kalicube®, a marketing agency specializing in Brand SERPs and Knowledge Panels. Jason is one of the most charismatic figures in the world of SEO....
In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, image boxes, video boxes,...
If you want to convince a prospect searching your brand name, you need rich elements such as Video Boxes, Twitter boxes, Image Boxes, Knowledge Panel, Reviews… But how do you...
Published on Swydo January 14, 2019 (Jason Barnard) One of the most powerful ways to optimize your site and boost your search engine results is also one of the least...
Published on SearchEngineJournal May 19, 2019 (Jason Barnard) Here’s what Gary Illyes tells search engineers when they start at Google, and learn a stunning insight into how Google search ranking...
Published on SE ranking April 03, 2020 (Svetlana Shchehel) These are citations of Jason Barnard’s work: “The crucial fact here is that every type of searcher is either already doing...
Published on OnMSFT April 7, 2020 These are citations of Jason Barnard on the article: “The reality of search is that it is more mathematical than it is magical, and...
Published on Stateofdigital January 2020 (Laurence O’Toole) Laurence O’Toole’s article is talking on thoughts of SEO experts on what 2020 might bring and what their SEO strategies are for the...
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with...
Published on Contentkingapp April 24, 2019 (Steven van Vessum) Hi there Jason! Can you briefly introduce yourself? I’m a Consultant in Digital Marketing and SEO, and I am currently traveling...
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