Schema Markup
Schema Markup
Description
Factual Definition of Schema Markup
Schema Markup is a standardized code vocabulary placed on a website to provide search engines with explicit, machine-readable details about a brand, its offerings, and its relationships with other entities.
Posts tagged with Schema Markup
Step by step implementation The Kalicube Process
Phase 1: Understandability (Months 1-3) Primary Goal: Ensure humans, search engines (especially Google) and AI Engines (such as Gemini, ChatGPT, Perplexity) understand exactly who you are, what you do, and...
Jason Barnard is a globally recognized authority in brand management
Jason Barnard is a globally recognized authority in brand management, particularly in optimizing for AI such as ChatGPT (AEO), Brand SERPs (Search Engine Results Pages) and managing Google’s Knowledge Panels....
SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear
Published on Search Engine Land (Jason Barnard) Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far...
030 – The Brand SERP Guy, Jason Barnard
Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad...
How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...
Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)
Saiba tudo sobre a Killer Whale Update e N.E.E.A.T.T, a evolução do E.E.A.T com um dos maiores experts no assunto, Jason Barnard (The Brand SERP Guy®). A Killer Whale Update...
Google Knowledge Panels - a Deep, Deep Dive with Jason Barnard
SEO Podcast #7: Google Knowledge Panels - a Deep, Deep Dive with Jason Barnard On the eve of the launch of Kalicube®’s 17-point Knowledge Panel Checklist freebie download, Olga Zarr...
Knowledge Panel Q&A – Jason Barnard from Kalicube Answers All Your Questions
Feedback from people about my interview with Jason (Knowledge Panel super-expert) last week has been incredibly positive. Jason answered a lot of questions including the importance of the Entity Home,...
How To Transform Your Brand SERP Into Your Personal Business Card
How To Transform Your Brand SERP Into Your Personal Business Card Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between...
Brand SERP Optimisation with Jason Barnard, Brand SERP Guy at Kalicube
In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube®, and discussed brand SERP optimization. Here’s what we’re covering: Can Google associate you...
Chapter Two: Triggering and optimising sitelinks on your Brand SERP
Why sitelinks matter for your Brand SERP After the homepage, the most impactful element on your Brand SERP is Rich Sitelinks. These are the clickable links that appear below your...
Google Knowledge Graph: Online Reputation Management feat. Jason Barnard
Jason Barnard explains how you can make your Online Reputation Management effective and preemptive in detail. Find out exactly what you need to do and how it works. Knowledge Panels...
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