How To Transform Your Brand SERP Into Your Personal Business Card Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between...

In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business...

In an interview with John Kremer of the Book Marketing Success Podcast, Jason Barnard, The Brand SERP Guy®, talks about Search Engine Result Pages and Knowledge Panels. Jason Barnard is...

Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google....

Learn how to educate search engines like Google about your brand. Jason Barnard, The Brand SERP Guy®, talks about search engine optimisation, search results page, knowledge panels, & more. He...

What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do you optimize and boost them and how do...

Why your Google search result is your most powerful brand asset Google provides the results people see when looking up a business. Whether it’s an existing client or a prospect...

Definitions of key terms used throughout this guide Alt Tag: The alternative text for an embedded graphic. Screen readers use this for visually impaired users. Google uses it to understand...

Your Brand SERP is your most visible business asset An online presence is no longer optional. Before making a purchase or engaging with a brand, consumers check Google. Jason Barnard...

Why Google Ads matter for your Brand SERP strategy Google Ads occupy top positions on the SERP and give your brand complete control over the message. Jason Barnard explains that...

Why Knowledge Panels are the ultimate Rich Element for your Brand SERP Google’s Knowledge Panels offer instant credibility and represent Google’s stamp of approval. These panels display a curated summary...

Why third-party content demands your attention Some of the most visible results on your Brand SERP are ones you don’t control. Jason Barnard explains that whether those mentions are positive,...

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

About Jason Barnard Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when...

Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...

Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

Boowa & Kwala: A Beloved Fictional Universe Boowa & Kwala is a whimsical world created by Véronique and Jason Barnard in 1998. The universe centers on two lovable characters: Boowa, a big-hearted blue dog, and Kwala, a curious yellow koala. Together, they guide children through life’s little adventures with kindness and warmth. where it all...