SEM

SEM

Description
SEM (Search Engine Marketing) is a broader term that encompasses all marketing efforts on search engines, including both organic (SEO) and paid strategies. However, in common usage, SEM is often used interchangeably with Paid Search or Pay-Per-Click (PPC) advertising.
Posts tagged with SEM

8 Ways to Find the Google Knowledge Vault ID (KGID / KGMID) for any Entity

What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel  in Google SERPs (Search Engine Results Pages) contains...

AIBrandBrand SERP+27 more
May 5, 2025 Jason Barnard

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

AIBrandBrand SERP+32 more
May 5, 2025 Jason Barnard

Google’s Knowledge Extraction Algorithm - What You Need to Know

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

AIEntityGoogle+17 more
May 5, 2025 Jason Barnard

Google’s Knowledge Panel Algorithm - What You Need to Know

What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge...

AIBrandCompany+21 more
May 5, 2025 Jason Barnard

Google’s Knowledge Vault Algorithm - What You Need to Know

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...

AIAmazonAuthoritative Sources+22 more
May 5, 2025 Jason Barnard

How to Optimise Your Brand SERP (The Kalicube Process)

In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process™) Before starting,...

AIBrandBrand Awareness+43 more
May 5, 2025 Jason Barnard

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

AIBrandEntity+19 more
May 5, 2025 Jason Barnard

People Also Ask Box (People Also Ask Carousel) in SEO: What You Need To Know

In this article, you will learn more about People Also Ask Box (People Also Ask Carousel), their importance for SEO and how they contribute to Brand SERP Optimisation. What are...

AIBrandBrand SERP+16 more
May 5, 2025 Jason Barnard

Rich Sitelinks Are Vitally Important to Your Brand SERP – Practical Case Study

Rich Sitelinks Case Study: Elle Johnson Co. In this study, I’ll talk about the theory and practicalities of Rich Sitelinks in the context of Brand SERPs I’ll start with a...

AIBrandBrand SERP+20 more
May 5, 2025 Jason Barnard

The #10 Rules of Image SEO for Image Carousels

This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...

AIBrandBrand SERP+15 more
May 5, 2025 Jason Barnard

Google Knowledge Panel for an Author: How to Get, Manage and Optimise?

In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels...

AIAmazonAuthoritative Sources+36 more
May 5, 2025 Jason Barnard

Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...

AIArtificial IntelligenceBrand+33 more
May 5, 2025 Jason Barnard
Related Pages:

Kalicube offers for entrepreneurs

Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...

AIAI-DrivenArtificial Intelligence+56 more
Mar 22, 2025 Jason Barnard

Terms of Use

Intro Jason Barnard (“we”) welcomes you (“you”). These Terms of Use (“Terms”) apply to our website, available following the link jasonbarnard.com (“Website”). Our Privacy Notice describes our collection and use of personal data connected to your access to and use of the Website. By accessing the Website, you confirm that you have read, understood, and...

AIBrandBrand SERP+13 more
Dec 27, 2024 chris

A Peek Inside Digital Marketing

A Peek Inside Digital Marketing Published by semrush Jason Barnard contributed to A Peek Inside Digital Marketing, a comprehensive guide by SEMrush that explores essential strategies and insights for today’s digital marketers. Known for its actionable advice from industry experts, this book is an invaluable resource for anyone looking to enhance their digital marketing skills.

Digital MarketingHTMLJason Barnard+4 more
Dec 3, 2024 Jason Barnard

Books

Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...

AIAmazonAnswer Engines+30 more
Oct 2, 2024 Jason Barnard

About

About Jason Barnard Jason Barnard is an entrepreneur, author, keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube®, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are...

AIAI Assistive EnginesAI-Driven+52 more
Sep 17, 2024 Jason Barnard

Cookie Policy

Jason Barnard Last Updated: Intro Jason Barnard welcomes you. This Cookie Policy (“Cookie Policy”) applies to our website, available following the link jasonbarnard.com (“Website”). The Cookie Policy describes why, how, and when we use cookies on our Website. Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Notice....

AIFarGoogle+6 more
Aug 12, 2023 admin

Jason Barnard Livestreams

Jason Barnard regularly appears on livestreams online. Every Tuesday he hosts his own show, Kalicube® Tuesdays. He also appears regularly on other shows including livestreams by SEMrush, Duda and Search Engine Journal. How to Get Your Business on TikTok Today – Kalicube® Tuesdays with Austin Armstrong and Jason Barnard Kalicube® Tuesdays Event Series Retrospective with...

AIBusinessGrowth+10 more
Aug 11, 2022 Jason Barnard

Jason Barnard Videos

A few of my favourite videos from the past 30 years. Including but not limited to: music, singing, double bass, punk, Boowa and Kwala, Brand SERPs, Knowledge Panels, Kalicube® Tuesdays, Kalicube, Bill Slawski, Koray Gübür, Search Engine Journal… The Ace of Spades (Motorhead) performed by THE BARKING DOGS live @ Anger France Jason Barnard, a...

AIBrandBrand SERP+18 more
Jun 20, 2022 Jason Barnard

Alumni of Liverpool John Moores University

I’m an alumni of Liverpool John Moores University. And I always thought it was a fairly insignificant university. That may or may not be true. But the list of alumni is pretty impressive. Here are my favourites… plus me, since this is really just an experiment on Google’s Knowledge Graph. And most of my faves...

AIBrandBrand SERP+26 more
Sep 10, 2020 Jason Barnard

About 12 Sing Along Songs… (music for children)

12 Sing Along Songs… Music Album by Boowa and Kwala 12 Sing Along Songs is a music album by the music group Boowa & Kwala. It was recorded in 1998 in Jason Barnard’s home studio. This music album was the starting point for Boowa & Kwala. Recorded in 1998 in Jason Barnard’s home studio, this...

AIBrandBrand SERP+22 more
Jul 19, 2020 Jason Barnard

About Mawa

Mawa is a fictional character who appears in the Boowa & Kwala web series and TV series. She is a female blue dog. Her family name is Wawa, and full name is Mawa Wawa. Mawa Wawa is dynamic and sporty. Mawa is Boowa’s mother.She is Siwa’s mother.She is Dawa’s wife. Mawa Wawa is voiced by...

AIBrandBrand SERP+21 more
Jun 13, 2020 Jason Barnard

About Dawa

Dawa is a fictional character who appears in the Boowa & Kwala web series and TV series.

AIBrandBrand SERP+21 more
Jun 13, 2020 Jason Barnard

Jason Barnard, entrepreneur and writer

Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.

AIAI-DrivenBrand+41 more
May 19, 2016 Jason Barnard

Barcoustic

Jason Barnard – double bassist, singer Hugo Scott – guitarist, singer Formation Date: 2014 Barcoustic are groovy apéro ninjas – an acoustic band who swing and rock their way through classics of all styles from the 1950s through to the present day. Some songs we play: Faith, Brown Eyed Girl, Elvis the Barman, Red Red Wine,...

AICompanyEntity+3 more
Aug 18, 2015 Jason Barnard