The Kalicube Process
The Kalicube Process is Kalicube’s proprietary methodology for implementing a holistic, brand-first digital marketing strategy that optimizes a brand’s entire digital ecosystem to drive business goals directly from each tactic - such as social media, PR, and content - while also controlling the brand’s narrative and amplifying the effect of those strategies to drive additional business goals in search and AI Assistive Engines.
Jason Barnard Redefines Digital Success at SEMPRO 2021, Naming Brand SERPs the Ultimate Metric
Kyiv, Ukraine, October 19, 2021 - At SEMPRO 2021, one of Ukraine’s premier digital marketing conferences, Jason Barnard, widely known as The Brand SERP Guy®, delivered a keynote presentation that...
The Knowledge Panel Course: How to Change Information in a Knowledge Panel
How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do...
Jason Barnard Presents a Step-by-Step Process for Digital Brand Reputation Management at Pubcon Pro 2021
Virtual, January 21, 2021 - At the virtual Pubcon Pro 2021, Jason Barnard, widely known as The Brand SERP Guy®, delivered a highly focused session on Local Brand and Reputation...
Jason Barnard Defines the Future of Brand Understanding at Pubcon Las Vegas 2019
Las Vegas, October 8, 2019. At Pubcon Las Vegas 2019, Jason Barnard, founder and CEO of Kalicube, delivered a landmark presentation titled “Your Brand is a Thing, Not a String.”...
Jason Barnard Delivers Insights on Featured Snippets and Structured Data at SMX London 2019
London, May 21-22, 2019 - At the prestigious SMX London 2019 conference, Jason Barnard, founder and CEO of Kalicube, delivered a talk that quietly reshaped how the industry understands visibility...
Jason Barnard Presented A Universal Strategy For Answer Engine Optimisation at SMX Sydney 2019
Jason Barnard, founder and CEO of Kalicube®, presented his insights on Answer Engine Optimisation at the Search Marketing Summit (SMX) Sydney, which took place from May 7-10, 2019.Jason shared his...
Jason Barnard at Digital Olympus 2019: Helping Google Make Sense of a Chaotic, Unstructured Web
At the Digital Olympus Conference, held in Wrocław, Poland on April 5, 2019, Jason Barnard, CEO and founder of Kalicube, presented a visionary talk that quietly reshaped how we think...
SEO CAMP’us Paris 2019
The 10th edition of SEO Campus Paris took place on March 28-29, 2019 at L’Usine in Saint-Denis, just outside Paris. The landmark event gathered more than 600 SEO professionals, digital...
Jason Barnard at YoastCon 2019: How the Knowledge Graph Sparked the Era of Algorithmic Understanding
In February 2019, Jason Barnard, CEO and founder of Kalicube, took the stage at YoastCon in Nijmegen, The Netherlands, to talk about something most marketers hadn’t yet considered: the Knowledge...
Jason Barnard Defines a Universal Strategy for Answer Engine Optimisation at BrightonSEO 2018 in UK
On April 27, 2018, at the prestigious BrightonSEO conference in Brighton, UK, Jason Barnard, founder and CEO of Kalicube® took the stage to deliver a presentation on the future of...
Jason Barnard Argued Web Reputation is Vital for SEO at SEO Camp Lorraine 2015 in Metz
In January 2015, Jason Barnard, founder and CEO of Kalicube, delivered his first-ever SEO presentation at the SEO Camp Day Lorraine conference in Metz, France, introducing foundational concepts that would...
Homepage
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Awards won by Jason Barnard
Press mentions of Jason Barnard’s awards. Jason Barnard wins Davey Awards 2008 Gold for Technological Innovation - UpToTen and Boowa & Kwala Websites UpToTen.com was a groundbreaking edutainment platform Jason built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned a prestigious Gold Davey Award from the Academy...
Entrepreneurs winning the game in Google and AI with their Personal Brand
The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....
Kalicube offers for entrepreneurs
Empowering entrepreneurs in the AI era: the Kalicube advantage The contemporary business environment presents entrepreneurs with unprecedented opportunities and challenges, particularly in the realm of establishing and growing their ventures. A critical element of success in this landscape is the effective management of one’s digital brand presence 1. In an era where Google and artificial...
Books
Jason Barnard’s influential books and author contributions to brand, digital marketing, search and AI bestselling author & thought leader for Digital Brand Intelligence™. In 2022, Jason’s Amazon bestseller The Fundamentals of Brand SERPs for Business changed the game for SEO and digital marketing. In addition to his own work, he has made valuable contributions to...
Speaking
A public speaker with expertise in Brand SERP, Knowledge Panels, and Digital Marketing Jason Barnard is a dynamic and engaging keynote speaker who captivates audiences with his wealth of knowledge and vibrant storytelling. Renowned for his expertise in optimizing brands. for AI Search and Assistive engines, Brand SERPs and Knowledge Panels, Jason has been invited...
Kalicube SAS
Kalicube: The World Leader in Digital Brand Engineering Because When Machines Make Decisions About You, You Need to Take Control Kalicube Gives You Control Over Your Digital Narrative Kalicube® is a premium Digital Branding Consultancy for entrepreneurs in the AI era founded in 2015 by Jason Barnard. Leveraging 3 billion data points, Kalicube gives entrepreneurs...
Jason Barnard’s Entrepreneurial Journey: A Cornerstone of Success
Jason Barnard, entrepreneur, author, keynote speaker and CEO of Kalicube has carved a unique path in the entrepreneurial world. His journey from a musician to a digital marketing expert and now a recognized entrepreneur tells a compelling story of adaptability and strategic repositioning. This article explores Jason’s entrepreneurial ventures, his strategic shift in personal branding,...
Jason Barnard - award-winning entrepreneur, innovator, author and keynote speaker.
Jason Barnard World Authority on Digital Brand Intelligence™ Having experienced the impact of algorithmic misrepresentation firsthand, Jason believes everyone deserves control over their digital presence. Kalicube serves business leaders with premium bespoke consulting for their personal brands, while ensuring the foundational strategies for do-it-yourself brand control are freely available. What industry leaders say about my...
Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Contact
Need to Contact Jason Barnard? Have a question or want to collaborate? Fill out the form below and get in touch! Why You’re Here (And Why That’s Brilliant) You’ve landed on my contact page. That already tells me something: You’re smart enough to know that the next step in building your brand’s digital presence isn’t...