Users
Users
Factual definition
Users are the individuals who interact with a product, service, or system, and in the digital context, they are the people whom a brand aims to reach and serve.
Jason Barnard definition of Users
In the Kalicube philosophy, Users are the ultimate destination, but AI Assistive Engines are the new gatekeepers. The traditional model of marketing directly to users is being replaced by a model where brands must first market to the AI. The AI, in turn, serves the user. Therefore, satisfying user needs is achieved by first satisfying the AI's need for clear, credible, and reliable information that allows it to confidently recommend the brand as the best solution for the user's problem.
How Jason Barnard uses Users
The Kalicube Process is built around the UCD Acquisition Funnel, where the primary focus is on ensuring the AI has a perfect Understanding of the brand, perceives its Credibility, and is confident in its ability to Deliver the solution. By focusing on educating the AI intermediary, we ensure that when Users ask a question or need a solution, our client is presented as the definitive answer. This brand-focused, AI-first approach allows us to connect with Users at the moment of highest intent, guided by the trusted recommendation of their AI assistant.
Why Jason Barnard perspective on Users matters
Experts in user experience (UX) like Don Norman have taught the world to design systems with the end-user in mind. Digital brand engineer Jason Barnard applies this principle to the AI era, arguing that we must now design our brand's digital presence with the AI 'user' in mind first. While Norman's principles ensure a human can navigate a website, Barnard's Kalicube Process ensures an algorithm can understand a brand. By treating the AI as the primary user to be satisfied, brands can ensure the human user is ultimately served with the best, most accurate, and most helpful recommendation.
Posts tagged with Users
How Bing’s Image & Video Algorithm Works
How Bing’s Image & Video Algorithm Works Published on SearchEngineJournal April 29, 2020 by Jason Barnard Learn what triggers video and image boxes, how click rate impacts positioning, what helps...
How the Bing Q&A / Featured Snippet Algorithm Works
How the Bing Q&A / Featured Snippet Algorithm Works Published on SearchEngineJournal April 22, 2020 by Jason Barnard How does Bing extract the best answer to any question from the...
How Bing Ranks Search Results: Core Algorithm & Blue Links
How Bing Ranks Search Results: Core Algorithm & Blue Links Published on SearchEngineJournal April 07, 2020 by Jason Barnard Understand how the Bing search engine works - from its “core...
Analysing and Improving Your Brand SERP (SMX Munich 2020)
{Brand} SERPs are your Business Card. Most people will search for your brand at some point before or during their working relationship with you. Google has no reason to present you...
People Also Ask in 2020
People Also Ask in 2020 Published on Accuranker March 11, 2020 by Jason Barnard Google is trying to provide answers. It does this in an increasing number of ways. Rich...
Knowledge Panels For People vs Companies - Jason Barnard // Kalicube
Jason Barnard, The Brand SERP Guy® at Kalicube®, discusses the importance of brand SERPs and online reputation management. Google wants to understand who you are, what you do, and who...
SEO 101 by Jason Barnard: What is SEO
The definition of SEO. The definition of SEO has changed out of all recognition since I started back in 1998, and that was the last century, which makes me feel...
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I...
Jason Barnard Defines the Future of Brand Understanding at Pubcon Las Vegas 2019
Las Vegas, October 8, 2019. At Pubcon Las Vegas 2019, Jason Barnard, founder and CEO of Kalicube, delivered a landmark presentation titled “Your Brand is a Thing, Not a String.”...
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Published on SEMrush July 05, 2019 by Jason Barnard Q: Who Googles a brand before they sign...
Ranking Factors Explained with Jason Barnard
Jason Barnard does the SEOisAEO webinar (now a podcast.) He has done 60+ interviews with very smart people in the industry, including myself of course ;), and has covered various...
Practical Techniques to Improve Both Brand and Brand Review SERPs
Practical Techniques to Improve Both Brand and Brand Review SERPs Published on SEMrush October 30, 2018 by Jason Barnard Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and...
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About UpToTen Ltd
UpToTen: A Pioneering Success in Digital Edutainment by Jason Barnard UpToTen Ltd is a production company founded by Jason Barnard in 2000 in Mauritius. The company specialises in TV, web, music for children and has been building prize-winning early-learning games and activities for over 20 years. UpToTen was founded by Jason Barnard in 2000 in...
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Jason Barnard’s Professions
Jason Barnard is a serial entrepreneur Jason Barnard is an established serial entrepreneur and business leader with over 66 years cumulative experience building and expanding businesses. Founder & CEO of Kalicube® (2015-Present) As the Founder and CEO of Kalicube, he is at the forefront of Search and AI-driven brand optimisation, assisting businesses to manage their...