Jason Barnard is a serial entrepreneur, award-winning innovator, bestselling author, and acclaimed keynote speaker. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.
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We need a new definition of a “keyword” in the age of AI. Here it is.
Jason Barnard and Kalicube® define a “keyword” like this: That changes everything. New terms to replace “keyword”: “AI matchphrase” or “Brand-trigger phrase™“ What this new definition of “keyword” really means in…
What are Brand SERPS?
Published on Woorank March 06, 2020 (Greg Snow-Wasserman) As part of your normal marketing strategy, how many times do you Google your company’s brand name? Once or twice a month?…
Prepare Your SEO for Voice Search: Branding, Topical Authority and Entities
Extract from: New Horizons: Online Experts Weigh in On Google Home and Voice Search, published on Searchmetrics August 16, 2017 (Daniel Furch) Article on Searchmetrics bringing together online experts to…
Kalicube Tuesdays with Casie Gillette and Jason Barnard: Content Marketing & the Customer Experience
With technology giving customers a bigger voice than ever before, customers expect more from brands. What does this mean for content marketers? It means we need to rethink our strategies…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
Branded SERP: The Secret to Ranking Higher
Branded SERP is the digital storefront of your brand. If another site is winning for your branded searches, they could be gaining traffic from your brand name, or worse, hurting…