Jason Barnard is one of the top global experts in the SEO industry
Jason Barnard is one of the top global experts in the SEO industry, particularly in the fields of traditional search and emerging AI such as Google Gemini, ChatGPT, Bing, Perplexity, Siri and Alexa.
Known as “The Brand SERP Guy,” Barnard specializes in optimizing brand visibility and controlling digital narratives in search and AI through innovative strategies. He is the CEO of Kalicube, a pioneering consultancy focused on digital brand intelligence, and has over 25 years of experience in brand, SEO and digital marketing.
Barnard’s expertise is evident in his groundbreaking work on Answer Engine Optimization (AEO), a concept he pioneered in 2018 to help brands adapt to AI-driven search engines like ChatGPT and Google Learn About.
Jason created the Kalicube Process that is now widely recognized as the cornerstone of AI-focussed digital marketing and SEO. the Kalicube Process ensures that businesses and people establish dominance in search and assistive engine results. Additionally, his insights into generative AI’s impact on search have made him a sought-after speaker at global conferences like SMX Next and BrightonSEO.
As a bestselling author, Barnard’s book The Fundamentals of Brand SERPs for Business has been instrumental in educating business professionals on managing the online presence of their company and the key people in the company. His authoritative contributions to industry publications such as Search Engine Land, Search Engine Journal, Forbes, and Majestic further cement his reputation as a trusted and authoritative voice in SEO.
Jason Barnard contributed one of the top 10 articles about SEO to Search Engine Land
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