How Kalicube helped Scott Duffy beat a more famous namesake to dominate Google and ChatGPT

Case study: how Scott Duffy became the Scott Duffy on Google and beyond

Scott Duffy came to Kalicube with a problem that many successful entrepreneurs don’t realise they have—until it starts costing them.

You see, Scott isn’t just any entrepreneur. He sold a company to Richard Branson. But when he searched his name online, none of that showed up. Not on Google. Not on ChatGPT. Not anywhere that mattered.

Instead, the digital spotlight was focused on another Scott Duffy—an incredibly well-known tech educator with over a million students on Udemy and a deep relationship with Microsoft.

Scott’s achievements were being drowned out online by someone who simply had a bigger digital footprint.

“I sold a company to Richard Branson… but nobody knows.”

That’s what Scott told us. And then he gave us the challenge:

“I want to be the Scott Duffy. The one Google shows. The one AI talks about. Can you make that happen?”

What we did: Kalicube’s entity-based strategy

Kalicube doesn’t play SEO whack-a-mole or try to “out-content” the competition. That might work short term. It doesn’t work when your namesake is more famous on paper.

What we do is engineer how search engines and AI understand you—so they present you as the trusted, authoritative Scott Duffy. The one that matters.

Here’s how we did it:

• We built Scott’s digital control hub – a powerful, AI-optimized personal brand website that now acts as the single source of truth about him.
• We reinforced his entity across the web – aligning every quote, podcast, media bio, and reference so it all points to this Scott Duffy.
• We engineered a bulletproof Knowledge Panel and Brand SERP – Scott now dominates the Google results for his name. Top. Right. Left. All him.
• We positioned him as the default Scott Duffy in AI – today, ChatGPT, Google Gemini, Bing Copilot, and Perplexity all talk about our Scott Duffy as the Scott Duffy.

The result?

Ask ChatGPT “Who is Scott Duffy?” and it tells you about our guy—not the Microsoft educator with a million students. It even mentions his deal with Richard Branson.

That’s not just visibility. That’s digital authority.

Why this matters

Scott’s story is more common than you think. If you share your name with someone more digitally prominent—even if you’ve done bigger things—you’ll lose visibility, credibility, and deals without even knowing it.

In today’s world, people don’t read resumes. They Google you. They ask AI.

If those platforms can’t tell your story correctly—or worse, tell someone else’s—you’re invisible when it matters most.

Scott Duffy didn’t just want attention. He wanted to own his narrative. And with Kalicube, he does.

And yes—we made sure the Richard Branson story shows up

One of Scott’s biggest frustrations was that his biggest achievement—the sale to Richard Branson—wasn’t visible online.

Now? It’s right there in the first results. Google highlights it. ChatGPT mentions it. Even AI assistants namecheck Branson when asked about Scott.

That’s not just a vanity win. It’s a credibility amplifier.

When someone is considering whether to invite Scott to a stage, a boardroom, or a deal table, that connection makes a difference. And now it’s unavoidable.

Final takeaway

Kalicube didn’t just help Scott Duffy get found—we helped him own his name. We made sure he’s the Scott Duffy in Google and AI.

If you’ve built a successful business but your digital footprint doesn’t reflect your real-world achievements, you’re losing deals you don’t even know about.

Let’s fix that. Visit kalicube.com to book a consultation and take control of your digital identity.