19 Ways B2B Businesses Can Optimize Their Sales Pipeline
Extract from: 19 Ways B2B Businesses Can Optimize Their Sales Pipeline, published on Forbes May 08, 2025
4. Develop A Strong Personal Brand
In B2B, a CEO proactively building a strong personal brand on Google and AI platforms enhances every stage of the sales funnel. A visible, authoritative CEO boosts credibility and trust, driving lead generation and closing deals while maintaining strong customer relationships. People do business with people, therefore, the personal brand of the CEO is a huge business asset. Jason Barnard, Kalicube
