Nine Expert-Backed Strategies to Expand Your Customer Base

Extract from: Nine Expert-Backed Strategies to Expand Your Customer Base published on Rolling Stone Culture Council November 5, 2025

Teach AI to Champion Your Brand

Make AI-assistive engines like ChatGPT, Perplexity and Google AI Mode your No. 1 fan. Actively educate AI so that, when someone is looking for a solution in your space, your brand is the only logical answer. It’s effective because the AI acts as a trusted tastemaker, giving you instant credibility and putting you in front of new customers at the exact moment they’re ready to buy. - Jason Barnard, Kalicube®