Articles

Published on Forbes (Jason Barnard) Does Google think you’re someone you’re not? How do you fix the results for your name when Google is getting it wrong? Google is getting it...

Extract from: 20 Challenges For The Next Generation Of Business Leaders, published on Forbes August 7, 2024 14. Adapting To AI-Driven Search And Assistive Platforms One major challenge for future business leaders...

Published on Entrepreneur (Jason Barnard) Successfully managing a personal/company brand (how its seen and presented by big-tech search algorithms) is doable even by small operations, via a few critical moves....

Extract from: 20 Ways To Manage Your Online Personal Brand After A Career Pivot, published on Forbes July 18, 2024 5. Be Where Your Target Audience Is Intentionally place yourself where your...

Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will...

Published on Search Engine Land (Jason Barnard) Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions. The perfect...

Extract from: Eight Proven Strategies To Strengthen The Reputation Of Your Personal Brand, published on Forbes June 18, 2024 4. Create a great Google Knowledge Panel. People search on Google every...

Published on Search Engine Land (Jason Barnard) This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results. The May 2024 Google leak has...

Extract from: 20 Smart Investments That Propel Startups Forward, published on Forbes May 10, 2024 8. Set Up Your Personal Brand To Foster Trust And Gain Visibility I invested in my personal...

Extract from: 20 Tips For Navigating And Embracing Diverse Working Styles, published on Forbes May 8, 2024 6. Focus On Identifying Commonalities There needs to be some commonalities in the approach to...