Articles

Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Published on Search Engine Land (Jason Barnard) Dive deep into the latest Knowledge Graph update’s impact on person entities and how Google’s focus on subtitles enhances E-E-A-T signals. I have been...
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10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand...
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Kalicube and Wordlift Announce Long-Term Semantic SEO Partnership
Kalicube® has been working with Wordlift since 2018. We recently made a public announcement about our partnership. Why now? Good question ! Link building and word counting have been the...
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How to Optimize for AI ‘Answer Engines’
Published on PracticalEcommerce February 20, 2023 (Armando Roggio) Still SEO AEO is still SEO. The fundamental process is the same, requiring marketers to: Get technical optimization right, Identify keyword phrases and entities, Create...
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Why You Should (or Shouldn’t) Use AI Content Generators in 2023
Published on Sitechecker December 12, 2022 (Ivan Palii) Predictions about the future of AI content generation tools for SEO in 2023 Google will present any entity (person, company, music group, book,...
Read MoreGoogle Is Now a Semantic Search Engine. What Does It Mean?
Published on Wordlift (Jason Barnard) Since 2010, Google has started a process of semantic transformation. After acquiring Metaweb (an innovative startup) and founding, together with other search engines, Schema.org, Google has finally turned...
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Should You Outsource Link Building? An Unbiased Breakdown
Extract from: Should You Outsource Link Building? An Unbiased Breakdown, published on Digital Olympus October 31, 2022 «Our web stream series, Kalicube® Tuesdays, has been HUGE for getting links. Initially, we missed...
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Digital Brand Storytelling with Jason Barnard, Founder and CEO of Kalicube
Digital Brand Storytelling with Jason Barnard, Founder and CEO of Kalicube® Published on MarketAPeel June 1, 2022. Shannon Peel Where Do You Reside Currently? Paris, France What Do You Do?...
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How To Transform Your Brand SERP Into Your Personal Business Card
How To Transform Your Brand SERP Into Your Personal Business Card Published on Omnisend August 24, 2021 (Whitney Blankenship) SEO is a complicated beast that plagues many e-commerce marketers. Between...
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Google Brand SERPs: Why You Must Dominate People Also Ask
Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an...
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