If you want to convince a prospect searching your brand name, you need rich elements such as Video Boxes, Twitter boxes, Image Boxes, Knowledge Panel, Reviews… But how do you trigger them? And when you do, what does it tell you about your wider digital marketing strategy? Jason Barnard, Lily Ray, Andrea Volpini and Nik Ranger dig down and look ‘behind the scenes’ of your Brand SERP — your digital ecosystem.
Webinar published by Semrush March 9, 2020. Host: Nik Ranger. Speaker: Jason Barnard, founder and CEO at Kalicube. Guests: Lily Ray, and Andrea Volpini.
![Your Brand SERP is your business card and cannot be ignored [EN] – Jason Barnard](https://jasonbarnard.com/wp-content/uploads/2021/03/your-brand-serp-is-your-business-card-4-768x432.jpg.webp)
