Google Is Becoming a Walled Garden: How Can Marketers Stay In? With Jason Barnard and Mariana Franco
Join me, Mariana Franco, and Jason Barnard as we explore the intriguing concept of walled gardens in the digital world. From social media platforms to search engines, we discuss how these “gardens” keep users engaged and what this means for marketers, consumers, and the future of online interactions.
In this episode, we dive into:
- The rise of walled gardens on platforms like TikTok, Facebook, and YouTube.
- How Google is evolving into a walled garden and what this means for businesses.
- The growing influence of AI-driven experiences like ChatGPT and their implications.
- Shocking shopping experiences on the SERP: zero-click buying and AI-guided solutions.
- The philosophical and practical implications of this shift for users and marketers.
- Is this evolution brilliant for consumers or terrifying for marketers? We unpack it all in this thought-provoking discussion.
Video by: Mariana Franco. Host: Mariana Franco. Guest: Jason Barnard. November 29, 2024
